Although search engine optimization is one of the most effective ways of increasing traffic, there are many things you can do to increase brand awareness and drive users to your site. This infographic from PR Daily gives some helpful tips to help you use alternatives to spending your marketing budget on SEO.
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A marketing plan is essential to the success of your business. New technologies emerge every day and digital marketing strategies adapt to try and keep up with the different ways customers shop. Change can happen at any time and the more you plan ahead the better equipped you’ll be.