How Do You Make Product Packaging Stand Out?

October 22, 2012

Chad gives you a few tips that can help with designing your product packaging.

Video Transcription

When designing packaging you really want your products to stand out. In order to do that you need to take a few steps. First off make sure you research. You need to know what your competitors are doing. Do they all have the same kind of colors? Do they all have the same kind of designs? Just make sure you stand out. Switch it up a little bit and make sure to try something different. Another thing to do is to try something different with the packaging itself like spot varnish or embossing. All of those little elements can really help make the product packaging keep a lasting impression on its viewers.

About Insivia

Insivia is a Strategic Growth Consultancy helping software & technology companies scale through research, brand strategy, integrated marketing, web design, and retention.