How can you simplify the content writing process?

September 7, 2012

Laura shares two tips you need to keep in mind when taking on content writing for the web.


Video Transcription

We know that the content writing portion of your web redesign project can be the most daunting, so to make it a little easier for you before you put pen to paper here are two things to keep in mind.

1. If your content is not answering a question that your client might have, leave it out.

2. When you’re writing, make sure you’re writing for the web. It is different than a brochure. You’re going to want to have lots of nice headers, lots of bullet points, and lots of good links and images because all of that leads to content that is easy to consume by your audience and easy for search engines to realize that you are important.

About Insivia

Insivia is a Strategic Growth Consultancy helping software & technology companies scale through research, brand strategy, integrated marketing, web design, and retention.