Laura shares two tips you need to keep in mind when taking on content writing for the web.

 

Video Transcription

We know that the content writing portion of your web redesign project can be the most daunting, so to make it a little easier for you before you put pen to paper here are two things to keep in mind.

1. If your content is not answering a question that your client might have, leave it out.

2. When you’re writing, make sure you’re writing for the web. It is different than a brochure. You’re going to want to have lots of nice headers, lots of bullet points, and lots of good links and images because all of that leads to content that is easy to consume by your audience and easy for search engines to realize that you are important.



Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.

September 19, 2019 Seminar

Driving Traffic To Generate Leads: Content Marketing, Paid Ads & SEO

If your business if starving for new leads but struggling with all of the noise, rising costs, and a rapidly changing landscape of the digital marketing world, this seminar will equip you with what you need to gain momentum and leave with an actionable gameplan.


Details + Registration