How Can You Market During the Holiday Season?

November 28, 2012

When preparing for the Holiday Season you need to take a few things into consideration to make your marketing efforts successful. Here are a few tips to make your Holidays even better for your business:

Lead like Rudolph!  

Start early in the season. Don’t wait to start your marketing tactics the week of the holiday. You need to build a buzz around your brand early on to help build traffic and interest. You can do this by using all of your social media outlets and your company’s website.

Design a seasonal branded logo

This could be straightforward or you can take it to the next level depending on your goals. A good example of this would be Google. They change their logo depending on the season or event that is currently taking place. This is a great way to gain attention from your audience and show them your brand’s personality.

Get you audience involved

If you’re active on social media you should try to ask your audience questions depending on the holiday. This will help to get your audience to interact with your brand and build trust. For example if it is Halloween, you could ask them what they will be dressing up as, or what is their favorite candy. If it is Christmas, you could ask them what the best present they ever received was as a child.

Show your festivities

A lot of companies have a holiday party or some type of festivity. Use these events to your advantage and show your audience that your company is enjoying the holiday. Post pictures of the employee’s costumes or the Christmas cookies that someone brings in. Your audience will like knowing that your posts are real time and are relevant to them. All of this will build trust among your customers, which is the starting point of a healthy relationship.

Send a greeting

Whether or not you are using an email marketing campaign, you should think about sending out some sort of greeting to your audience, either through mail or email. They will like knowing that you took the time to send them your well wishes during the holiday. You can also use this time to catch them up on company news, and potentially drive them back to your site.

Be Easy to Share

This is something you should always keep in mind when marketing your company. With any campaign, one of your goals should be to reach as many people within your target audience as possible. In order to do so you need to make sure you are sharable. This can easily be accomplished by including social share icons on the top of your email newsletter, website and other marketing content. Also, make sure your tweets and posts are simple and can be easily retweeted and shared within character limits.


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We're a SaaS Growth Agency scaling SaaS & technology companies through brand positioning, integrated marketing, web design, sales and retention.