How Can Infinite Scrolling Help Improve a Website?

February 1, 2013

Colin lets you know what infinite scrolling is and how it can help your website.

Video Transcription

Another emerging technology in 2013 is infinite scrolling. Although it’s been around for a little while, it becoming popular with many website today. With most websites if you have a large amount of content you have to use pages to separate it out. You click page 2 and the new page loads up with your new articles or posts. With infinite scrolling, as the user gets to the bottom of the page more content gets loaded in dynamically and the user can see it. The biggest advantage here is that the user doesn’t have to deal with the experience of switching from one page to another. They just scroll down and more content naturally loads in.

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Insivia is a Strategic Growth Consultancy helping software & technology companies scale through research, brand strategy, integrated marketing, web design, and retention.