Holiday E-commerce by the Numbers
- 55.7 million: number of Americans own who smartphones
- 12 percent: number of consumers who will turn to social networks for discounts and information
- 3 key information goals of mobile shoppers:
- Shop or browse online
- Read reviews
- Check product availability
- $24 billion: total sales in 2009 at amazon.com
- 85%: percentage of e-commerce sites who will offer free shipping promotions specific for the upcoming holiday season
- 15%: anticipated increase in e-commerce sales from last year
- 3%: anticipated increase in mobile ecommerce purchases from last year
- 44%: percentage of consumers aged 18 and above who will shop online for holiday items this year
- 4pm, Wednesday: the peak-time for workplace shopping
- 39%: percentage of shoppers intend to complete their holiday buying by early December
Are you ready for the holidays? Make sure your site is e-commerce friendly to get the holiday action you deserve!
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