Holiday E-commerce by the Numbers

November 9, 2010
  • 55.7 million: number of Americans own who smartphones
  • 12 percent: number of consumers who will turn to social networks for discounts and information
  • 3 key information goals of mobile shoppers:
    1. Shop or browse online
    2. Read reviews
    3. Check product availability
  • $24 billion: total sales in 2009 at amazon.comamazon
  • 85%: percentage of e-commerce sites who will offer free shipping promotions specific for the upcoming holiday season
  • 15%: anticipated increase in e-commerce sales from last year
  • 3%: anticipated increase in mobile ecommerce purchases from last yearmobile-ecommerce
  • 44%: percentage of consumers aged 18 and above who will shop online for holiday items this year
  • 4pm, Wednesday: the peak-time for workplace shopping
  • 39%: percentage of shoppers intend to complete their holiday buying by early December

    Are you ready for the holidays? Make sure your site is e-commerce friendly to get the holiday action you deserve!



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Insivia is a Strategic Growth Consultancy helping software & technology companies scale through research, brand strategy, integrated marketing, web design, and retention.

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