Holiday E-commerce by the Numbers

• 55.7 million: number of Americans own who smartphones
• 12 percent: number of consumers who will turn to social networks for discounts and information
• 3 key information goals of mobile shoppers:
  1. Shop or browse online
  2. Read reviews
  3. Check product availability
• $24 billion: total sales in 2009 at amazon.com
• 85%: percentage of e-commerce sites who will offer free shipping promotions specific for the upcoming holiday season
• 15%: anticipated increase in e-commerce sales from last year
• 3%: anticipated increase in mobile ecommerce purchases from last year
• 44%: percentage of consumers aged 18 and above who will shop online for holiday items this year
• 4pm, Wednesday: the peak-time for workplace shopping
• 39%: percentage of shoppers intend to complete their holiday buying by early December

  Are you ready for the holidays? Make sure your site is e-commerce friendly to get the holiday action you deserve!

Insivia is a Strategic Growth Consultancy helping software & technology companies scale through research, brand strategy, integrated marketing, web design, and retention.