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Holiday E-commerce by the Numbers

55.7 million: number of Americans own who smartphones
12 percent: number of consumers who will turn to social networks for discounts and information
3 key information goals of mobile shoppers:
1. Shop or browse online
2. Read reviews
3. Check product availability
$24 billion: total sales in 2009 at amazon.com
85%: percentage of e-commerce sites who will offer free shipping promotions specific for the upcoming holiday season
15%: anticipated increase in e-commerce sales from last year
3%: anticipated increase in mobile ecommerce purchases from last year
44%: percentage of consumers aged 18 and above who will shop online for holiday items this year
4pm, Wednesday: the peak-time for workplace shopping
39%: percentage of shoppers intend to complete their holiday buying by early December
Are you ready for the holidays? Make sure your site is e-commerce friendly to get the holiday action you deserve!

Author Information

Insivia is a Strategic Growth Consultancy helping software & technology companies scale through research, brand strategy, integrated marketing, web design, and retention.