THE BREAKTHROUGH Growth PROGRAM

Our Integrated Strategic Methodology.

The Breakthrough Program develops internal and external vision, strategy, and tactics to get employees aligned, marketing working, sales closing, and customers excited.

Growth Methodology

Our Breakthrough Program

Candid   ·   Exercise-Driven   ·   Collaborative   ·   Expert-Lead   ·   Evidence-Based   ·   Actionable

Breakthrough 1

Culture Strategy

Build the right team that is aligned and inspired to move together towards a common business outcome.

  • Core Values
  • Mission, Vision, and Why.
  • BHAGs.
  • Organizational Principles
  • Six-Year Ambition & Three-Year Targets
  • Evidence through Employee Surveys & Interviews
Breakthrough 2

Product Strategy

Innovate, organize, and build messaging around your offerings to get marketing, sales, delivery, and service aligned.

  • Market Fit Evaluation
  • Innovation Engineering
  • Ambition Discovery
  • Capability Mapping
  • Targets & Goals
  • Offering Roadmap
  • Evidence through Competitor Benchmarking
Breakthrough 3

Brand Strategy

Scale with market focus and a clear position about who you are, what makes you different, and why people should buy.

  • Audience Prioritization
  • Personas
  • Brand Voice
  • Value Propositions & Positioning
  • Key Messaging
  • Evidence through Customer Interviews
Breakthrough 4

Marketing Strategy

Detail a tactical marketing plan to reach, engage, and convince your audiences to drive lead generation.

  • Competitor Insights
  • Channel + Tactics Plan
  • Marketing Calendar
  • Software Selections
  • Responsibilities Guide
  • KPI Benchmarks + Goals
  • Evidence through Prospect Interviews
Breakthrough 5

Sales Strategy

Develop the process, approach and mesaurables to focus, standardize, and supercharge your sales team.

  • Offerings Map
  • Sales Processes
  • Tools & Software
  • Prospect Motivations
  • Goals & KPIs
  • Sales Messaging

Breakthrough 6

Experience Strategy

Design an amazing customer experience and service approach creates loyal customers, repeat business, referrals, and upsell.

  • CX Vision
  • CX Actions
  • To-Live-By Values
  • Customer Drivers
  • Moment Mapping
  • Success Measurables
Breakthrough 7

Strategic Coaching

A strategy is a living breathing organism that evolves and adapts. Work with your strategic executive on a monthly basis to review, refocus, prioritize, and stay accountable.

  • Structured Progress Review
  • Accountability 
  • Issue Clearing
  • Goal & Objective Setting
Breakthrough 8

Tactical Execution

Strategy is the foundation but without execution it means nothing. Our team of designers, developers, and marketers ensure expert execution of your strategic plan.

Experienced consultants executing structured, candid strategic workshops.

Andy Halko
CEO
Dave Crain
VP, Client Services
Tony Zayas
VP, Growth

Structured. We’ve built a progressive, exercise-centered system of workshops that identify key insights and solve strategic challenges.

Comprehensive We innovate culture, brand, operations, customer experience and sales to deliver strategies that impacts your entire organization.

Candid. An outside view of your organization that can artfully manage ideas and conflicts while providing expert insight to deliver big impact.

Collaborative. Our structured process is built around a workshop model that gets your leadership team and other stakeholders working together with our team.

Actionable. Since our consulting group is paired with an agency, we have the mindset to create executable strategies rather than just interesting ideas.

Expert-Lead. Our facilitators bring a wide range of expertise to solve problems and connect dots to build smart growth strategies.

SAMANTHA MCCLINTOCK, DIRECTOR OF MARKETING
 

"The entire Insivia team was wonderful to work with on our brand and marketing strategy...

We needed a critical eye and outside opinion to help us navigate a rebrand and other internal changes.

They came in, listened well, guided our conversations, and produced a clear strategy that will help us move forward as a company.

We're confident that our new brand and marketing strategy will help us generate new business and better service for our current clients."

Our Breakthrough Program

Create a Tangible Strategic Vision

A clear strategy and proper communication of that to employees, prospects, and customers is necessary to win.

When it comes to creating a strategic vision for your business, a few elements likely pop into mind, such as a mission, your values or your core beliefs.

While all of these factors are important, business owners can forget one very important one – making your strategy tangible.