Not long ago, many retailers were afraid that they were going to lose a lot of business to shoppers that favored the convenience and low prices of the e-commerce world. What we have observed instead is a new, modern shopper that doesn’t shop exclusively online or in-store, but spends a more even distribution of time between the two.

Last week we wrote about this new “omnishopper,” and in this Insivia Insight video, Patrick talks about how digital tools such as product filters, finders, and configurators can help create a seamless, consistent shopping experience. Creating a digital presence that compliments the live store feel enables your customers to make easier buying decisions.

Are you worried that your website is out of date, or are you interested in getting a fresh new look for your e-commerce site? Drop us a line today for a free consultation.

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Insivia is a Strategic Growth Consultancy helping software & technology companies scale through research, brand strategy, integrated marketing, web design, and retention.