In the AEC world it’s a very people focused, relationship driven industry, which means differentiating yourself from the competition is extremely important. When brainstorming how to differentiate yourself you should keep these 4 factors in mind; your positioning, your product or service, your personality and proof. Utilize your different channels and platforms to showcase who you are and what you stand for.



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Insivia is a Strategic Growth Consultancy helping software & technology companies scale through research, brand strategy, integrated marketing, web design, and retention.