In the AEC world it’s a very people focused, relationship driven industry, which means differentiating yourself from the competition is extremely important. When brainstorming how to differentiate yourself you should keep these 4 factors in mind; your positioning, your product or service, your personality and proof. Utilize your different channels and platforms to showcase who you are and what you stand for.

Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.