Web & eCommerce

We’ve been building web design solutions for 18 years with an in-house, expert team of marketers, designers, writers, and developers.

Check out some out our insights into web and e-commerce.

How to Use a Product Tour to Highlight Your Software

Article in Web & eCommerce

Product tours are a major factor in increasing conversion and validation for a software product. SaaS websites that don’t leverage product tours correctly can miss out on a lot of new customers.If you are building or redesigning your SaaS website, make sure you take the time to create a great experience viewing your product.Check out […]

Blueprint to Planning Your Website Rebuild

Article in Presentations

In our newest Workshop Series, we are discussing the necessary aspects to consider when rebuilding your website.In our session, attendees learned everything they needed to know, from the initial planning phase through the launch of your new site, to make sure that you are up-to-date (and even ahead of the curve) on current trending designs, […]

Using Testimonials On Your Website

Article in Videos

Are you using testimonials to their fullest potential? Patrick shares some insight on how to make the most of your image by promoting yourself through testimonials. If you have any questions or want to find out how Insivia can help you with your A/E/C marketing, contact us today.

Why Your Website Is the Center of Your Marketing Strategy

Article in Web & eCommerce

In a world that relies mostly on technology – from smartphones to laptops – your website is more important than ever. And, since over 75% of Internet users search for products to buy online, you’ll want to make sure your website has everything it needs.Did we mention that the global number of Internet users is […]

The Top 5 Trends Currently Developing in Website Design

Article in Web & eCommerce

Unless you’re a professional website designer, it can be a bit of a headache to stay on top of all the various design changes and advances that seem to be popping up on a daily basis. But as a professional, you know it’s critical to keep your website user-friendly and interesting. As 2017 progresses, there […]

How To Get More Value Out Of Your Work Portfolio

Article in Videos

Your portfolio is a great way to engage and convert visitors, but you have to make sure you create various actions for your users to take. Check out this Insivia Insight for Patrick’s tips to making your portfolio more valuable.

Optimizing Your Web Content for Tech Companies

Article in Agile Marketing

Website optimization is extremely important in order to keep your site up to date and feeding search engines and your audience valuable information. Many technology companies feel the need to revamp or redo their website in order to meet current standards. Many of these sites provide a ton of content with the mindset that search […]

27 Video Stats For 2017

Article in Web & eCommerce

Using video in various forms has almost become a staple in digital marketing tactics. Aren’t implementing video yet? Considering expanding on your video marketing in 2017?

The Rise of Individualization

Article in Presentations

Personalized marketing is all the rage right now. Insivia CEO Andy Halko takes it a step further and looks into the future at the next evolution of marketing. Learn about Insivia’s Audience Builder software Persona Bold.

Deliver Value Through Personalization

Article in Videos

  In this Insivia insight, Patrick talks about how personalized marketing can build value. He shares an experience he had after buying a new car. The moment he drove it home, he started noticed the same car more. One could easily assume this was because more Jetta drivers were on the road, but this wasn’t the […]

Create Individualized Experiences on Your Website

Article in Videos

The one-size-fits-all mantra might work for a few different things, but not when it comes to your website. In this day and age, people are flying through the web looking for a completely customized experience.They want a company’s website to meet all of their needs as well as their concerns and pain points. In fact, […]

Your Website Is The Center Of Your Marketing

Article in Videos

  In this Insivia Insight, Andy talks about how your website is the centerpiece of your marketing strategy and marketing approach. A website serves many functions: Content marketing – a platform to post content that provides useful resources to your audience as well as boosting SEO General marketing – a way for your customers or clients to interact […]

Using Technology and Strategy to Capitalize on eCommerce and Retail Trends

Article in Web & eCommerce

Watching retail and e-commerce trends can be entertaining, to say the least. Take Amazon for example – they have finally gone full circle. After devouring the retail bookstores Borders, Waldenbooks, and B. Dalton Bookseller, Amazon opened their first brick-and-mortar bookstore in Seattle. According to some recent reports, this is just the beginning. Some speculated that hundreds […]

How to Build the Perfect eCommerce Experience

Article in Web & eCommerce

There are a number of ways in which usability testing, strategic planning, and custom digital tools can play a huge role in driving sales, reducing returns, and engaging customers with your eCommerce brand.The key to it all is to focus on optimizing the entire shopping experience to make it easy, seamless and engaging across multiple […]

Use Video to Earn Client Trust

Article in Conversion Optimization

You’ve likely heard the expression “Putting a face to the name.” There’s a reason why this applies to so many different situations in life – people, no matter who they are, trust someone they can connect with. And one of the best ways to connect with your customers – or potential customers – is through […]

User Experience Planning

Article in Videos

In this Insivia Insight video, Patrick talks about user experience planning, or in other words, how important it is to think of the impressions that your clients or customers are left with when they use view your website or use your app. Do you suspect your website or app has some design opportunities, or maybe just […]

User Experience and Web Design

Article

Regarding your company’s website, one of the most important variables to control for is the user’s experience. It can be argued that the customer experience is the end game, and how they fundamentally evaluate your brand. Whether you sell products or offer services, your customer’s experience is ultimately what they remember, and what they share […]

Usability and User Experience

Article in Conversion Optimization

As the world becomes more connected through the Internet, usability and user experience design are becoming increasingly important for conversion optimization. Are you interested in learning more about this topic, or would you like to book a speaker? Contact us today. 

What is a 301 Redirect?

Article

Have you ever bookmarked a website page, forgot about it, and then tried to visit it again months later only to find that the link no longer works? It’s likely that you ran into a problem because the owner of the website changed domain names, but failed to use a 301 redirect to make sure […]

Why You Should Use Image Optimization

Article

An important part of both your search engine optimization (SEO) and visitor satisfaction is optimizing your images. Images that aren’t optimized can affect your site’s load time, as well as your ranking in search engine results. Optimizing for Load Time It’s no secret that a web page with a lot of images, including gifs, often […]

Why a Mobile-Friendly Site Improves Your Rank

Article in Agile Marketing

You’re at a friend’s house and you want to go to a restaurant. You aren’t familiar with the area, so you use the Google app on your phone to search “restaurants nearby.” You see two promising Mexican options and decide to look at the menus, but one of them makes you zoom and pinch the […]

6 Things to Avoid On a Law Firm Website

Article in Web & eCommerce

1. Packing the Homepage With Too Much Information Be informative, yet concise. A common mistake with many websites- and legal sites in particular- is when too much content gets stuffed into the homepage. Take the time to think through your site map (the core structure of your website pages and pathways) before you build anything. […]

The Never Ending Webpage

Article

Have you noticed anything different about some of the websites you’ve been visiting lately?

eCommerce Sales Tools Tips

Article in Videos

Today, Rick shares with us some sales tools and tips specifically for increasing sales on an eCommerce platform. Video Transcription: I want to talk to you about sales tools pertaining specifically to ecommerce. Nowadays, there is nothing more important when you’re selling things online, than social sharing. What this allows your customers to do is […]

What Makes a Website Usable?

Article in Web & eCommerce

Today Matt shares 3 things that can decide whether or not your site is usable. Video Transcription Hey everybody! We’re talking about usability this month and today I want to explain what actually makes a website usable. Well there’s a few things that go into deciding whether or not your website is user-friendly and the […]