Videos

Videos are great resources to learn.

Watch videos about technology, SaaS, and device marketing from Insivia.

Should You Submit an XML Sitemap?

Article in Videos

Today Rick lets you know if you still need to worry about submitting an XML sitemap. Video Transcription Hey everyone, Rick Scheeser here and today I’m here to talk to you about site maps. With the evolution of Google and how fast they can scan and analyze websites on the web we get a lot […]

How Do You Test Your SEO Campaign?

Article in Videos

Today Patrick lets you know how you can figure out if your SEO campaign is working. Video Transcription As important as it is just to do SEO tactics in just to try to optimize your site it is equally important to evaluate what you’re doing and to change if it’s not working and to just […]

Should You Only Focus on Google?

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Today Andy lets you know if you should only focus on Google or if you should include all search engines in your campaign. Video Transcription Good morning everybody I’m here today to talk about a common question we have with search optimization of whether you should focus just on Google are also look at some […]

How Do Search Engine Robots Work?

Article in Videos

Today Rick explains how Search Engine robots work and what you need to do to prepare your site for them. Video Transcription Hey everyone, with this month being SEO focus here at Insivia, I want to today about robots. Now these are not the robots that you find in the sci-fi movies these are the […]

When Should You See Results From SEO?

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Today Patrick explains why you need to stay persistent during your SEO campaign. Video Transcription So you’ve dived into SEO and you’re not seeing results. It’s natural to want to give up and spend that money in a time elsewhere, but I want to say don’t abandon ship. You know there’s few things that you […]

How Social Media is Affecting SEO

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Today Matt explains how Social Media is effecting SEO and what you need to do to take advantage of it. Video transcription Today I wanted to quickly explain how Social Media is affecting the world of SEO and why you need to pay attention to it. Well over the last few years we’ve seen social […]

How to Build Backlinks

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Today Rick explains why you need to be careful when building backlinks for your SEO campaign. Video Transcription Today just one of the recording real quick video and talk to you about buying links back to your website. With this month being a month we’re focusing on SEO here at Insivia, we all know that […]

The First Things to Do When Starting Your SEO Campaign

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Today Patrick talks about the beginning of SEO and what you need to do to get started on the right foot. Video Transcription We’re talking about SEO this month and I figured maybe what we should do is talk about the first things to do when you decide you are going to start an SEO […]

Why Does Page Rank Matter?

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Today Matt talks about page rank and why you need to keep it in mind when optimizing your site. Video Transcription Hey guys, today I wanted to talk briefly about one of the first questions we usually get when a company is just starting out in SEO. They usually ask us what page rank is […]

The Difference Between SEO and SEM

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Today Rick explains the difference between SEO and SEM. Video Transcription This month at Insivia our main focus is going to be SEO, so with that said two things I want to talk about today is the difference between SEM, which is Search Engine Marketing, and SEO, which is Search Engine Optimization. The way I […]

Design Tips: How Can You Use Photoshop’s Timeline Tool?

Article in Videos

Today Chad is talking about the new update to Photoshop’s Timeline and how you can use it to help with design. Video Transcription Photoshop CS6 has really updated its timeline function. What the timeline is in Photoshop is your ability to open up a video file and manipulate it to an extent. Its not as […]

What are the benefits of a Wacom Tablet?

Article

Today Chad talks design and explains how a Wacom Tablet can help bring ideas to reality. Video Transcription One of the products I use often when designing is actually an external device called a Wacom Tablet, you may have seen them before. It’s a little tablet that you can draw and write on them using […]

Why Use Opt-In Marketing?

Article

Today Colin talks about Opt-In Marketing and how to make it work for your campaign. Video Transcription Opt-in marketing is the idea of giving your customers a choice to receive further marketing communication from you, usually email. Typically the approach is on a checkout form or a contact form to have a check box that […]

Is it a Good Idea to Wireframe?

Article

Today Chad lets you know if you should consider starting your next web project with a wireframe. Video Transcription All right designers, when you are starting a new project I implore you, please wire frame first. By sketching and kind of doodling out ideas and then moving on to wire framing it helps you really […]

Design Trends: Long Verticle Scrolling Homepages

Article

Today Patrick talks about long vertical scrolling homepages and how your site can benefit from using this kind of design. Video Transcription You might be seeing more of long vertical scrolling homepages these days. It’s a new design trend that is really starting to take off here, and I’m a big fan of it. I […]

What is Toggle Navigation?

Article

On today’s Insivia Insight Colin explains Toggle Navigation and how you can use it for your mobile site. Video Transcription One idea worth checking out for a mobile website is toggling navigation. Because mobile has a limited amount of space, if you could put where maybe it’s optional or maybe your main navigation hidden off […]

How can you Move into New Geographical Regions?

Article

Today Andy lets you know how you can move into other geographical regions. Video Transcription So a common question we get is, how do we expand into a new geographical region? This is a common trend for most businesses. Some things that you can do to really help move into new areas would be, be […]

How Can Infinite Scrolling Help Improve a Website?

Article

Colin lets you know what infinite scrolling is and how it can help your website. Video Transcription Another emerging technology in 2013 is infinite scrolling. Although it’s been around for a little while, it becoming popular with many website today. With most websites if you have a large amount of content you have to use […]

What can a Product Configurator do for a Business?

Article

Patrick fills you in on a few ways you can use a product configurator to improve your customer experience and help close a sale. Video Transcription A product configurator is a great way to show the difference between an engineered custom product and the off the shelf products your business might sell. Your configurator will […]

What is the Five-Second Test?

Article

Today Andy lets you know how you can use the Five-Second test to check the usability of your site. Video Transcription If you are looking to do some simple things for usability testing there’s a really easy way to go out there and get some feedback. We call it the five-second test where basically you […]

Web Trends: Large Image Backgrounds

Article

Today Chad talks about a design trend you may want to consider when designing your site. Video Transcription Thanks to advances in coding and development, as well as the increase in broadband activity across the United States and abroad, you are seeing a lot more larger files being used on websites. What is particularly a […]

How can you Improve your Referrals?

Article

Andy talks about a few ways you can improve your referrals and grow your company. Video Transcription Some tips for getting referrals, which is a big part of any company growing. Going after referrals one great thing you can do is be specific about what you are looking for. Don’t just go out there and […]

Why is Contrast Ratio Important?

Article

Do you have a low contrast ratio? Today Colin lets you know what that could mean for your audience. Video Transcription One important factor on any website is contrast ratio. Contrast ration is basically the difference between the lighter colors and the darker colors on your website. If you have two colors that are too […]

What are the Benefits of a Single Page Website?

Article

Today Patrick lets you know why a single page website might be a good solution for you. Video Transcription A single page website is a great opportunity for you to get something out quickly to communicate your new product, your new service offering, or into a new vertical you might be exploring. It’s also a […]

How Can You Increase Conversion on Contact Forms?

Article

Today Andy lets you know what you can do to improve conversion on your forms. Video Transcription So if you are looking to increase conversion on contact forms, which are a key component of any business-to-business site, there are some things you can do. The first one is the easiest. Reduce the number of inputs […]

5 Ways to Improve Your Social Media Marketing for 2013

Article

2013 has now begun, but that doesn’t mean it’s to late to improve last year’s strategy and make sure your marketing is on track to deliver results. There are a few things you need to do in order to begin planning and adjusting your strategy. Below is a list of important steps to take to […]

Design Tip: How Gradients Help Add Depth

Article

Today Chad shares a Photoshop tip that will help add depth to your design. Video Transcription Ok, everyone- a quick little Photoshop tip here. In order to get a decent sense of depth in whatever graphical element you’re working on, you can use radial gradients with the overlay setting. What you would do is make […]

Should You Show Product Pricing?

Article

Do you show product pricing? Today Patrick lets you know if you should be. Video Transcription I typically believe in showing the product pricing on your website even if your competitors are not doing so. It offers a level of transparency to your customers and it shows that you believe in your product enough to […]

Should You Be Considering a Technology Tune-Up?

Article

Today Andy lets you know if you should consider doing a technology tune up for a recently launched website. Video Transcription So does it make sense to do a tech tune up on your new website, say it’s only a year old, maybe less than 3 years old. Should you come in and do a […]

What is Skeuomorphism?

Article

Do you know what Skeuomorphism is? Chad fills you in on this design technique and what you need to expect for the future. Video Transcription Over the past few years you may have noticed a certain type of graphical development where the elements are designed to look just like realistic objects. Say if it’s a […]

Web Design Trends: CSS Transparency

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Today Colin talks about a web design trend called Transparency. Video Transcription One modern design technique for 2013 is transparency. Thanks to modern web browsers we’re able to use advanced CSS3 techniques such as RGBA, box shadow, and text shadow. Because these techniques don’t require us to actually go back to the original Photoshop document, […]

What Should Be Included on the About Page?

Article

On today’s Insivia Insight Patrick talks about how you should write your about page in order to make your users feel comfortable with who your company is. Video Transcription One of the hardest pages to write content for on any website, especially when its your own website, is the about page. What do you say? […]

What to Look at When Designing for Retina Displays

Article

Chad discusses the new retina display and what you need to do in order to prepare your designs. Video Transcription In the next year or two you’re going to see a lot more availability of what is called retina displays. These computer screens technically have double the resolution for the most part. They are available […]

How Can I Use A Calculator On My Site?

Article

Today Andy talks about the benefits of including a calculator on your site. Video Transcription Morning, everybody! When you’re thinking about doing content marketing, one piece of great content is a calculator. A calculator is basically a tool that you can put on your website where people can enter figures, choose options and other things […]

Should You Create A Custom Annual Report?

Article

Patrick talks about creating a custom annual report and the benefits that come with it. Video Transcription Andy recently spoke about branding your sales collateral, invoices, your checks, and everything like that with your brand, and just having it have a little custom touch to increase the marketing you’re doing for your company. One of […]

Why is the QA Process Important?

Article

Colin talks about the QA process and what you need to make sure to test before going live. Video Transcription Hey guys! We’re going to talk about the QA process today. Typically the QA process is going to be dependent on your on your sites audience but there are a few baselines that every site […]

Should You Outsource Your Content?

Article

Patrick talks about the importance of writing your sites content and the dangers of outsourcing. Video Transcription You might have seen a lot of outsourced content writing firms that are popping up online all the time these days. And one of the things you might be thinking is why write my own content or have […]

Considering a Mobile App? Native App vs. HTML5 App

Article

If you are looking to develop a mobile app you need to decide whether it should be a Native app or an HTML5 app. Andy explains the difference and lets you know which one you need for your app. Video Transcription If you’re looking to create a mobile app, something’s to consider is whether you […]

Have Your Visitors Also Visited Your Competitors?

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Andy explains what you need to keep in mind when designing and improving your website. Video Transcription Morning, everybody! One thing to think about when you’re designing your website is that your visitors have been somewhere else, and they have been looking around for products and services like yours. You may be even sending them […]

How Can You Create a Positive Work Environment?

Article

Andy (and Monty) gives you a taste of Insivia’s culture and few ideas for encouraging a positive work environment. Video Transcription Hey, everybody! I just want to talk a little bit about if you want to encourage employees to join your team, if you want to have a great place where people can have fun […]

How Important is Customer Service?

Article

Today on Insivia Insights Patrick talks about the importance of customer service and what you need to do to ensure a positive relationship. Video Translation Hey guys let’s talk a little bit about customer service. It’s extremely important as we all know to keep trust with your clients and really perform to their expectations, so your […]

How Can You Add Gamification?

Article

Andy lets you know why you should look into adding gamification to your social media efforts to help interact with your audience. Video Transcription Hey everybody, if you’re doing social media what you might want to do is look into adding some gamification to it. Gamification is really just adding a contest or something fun […]

Revamping Your PPC Campaign for the Holiday Season

Article

Andy gives you a few tips for revamping you PPC campaign for the Holiday Season! Video Transcription Hey, everyone! The holidays are coming up and you might be ready to revamp your PPC campaigns or pay per click campaigns to get some better results. Some things that you can do are lets add some holiday […]

What is a Good Content Management System (CMS)?

Article in Videos

Patrick explains why WordPress is a great option for a Content Management System. Video Transcription When you’re building a new website or refreshing your company’s website it is important to make your content manageable. Now what that means is that it’s important to be able to edit copy, add copy or change pages without having […]

How Shopify is Helping in the World of E-commerce

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We talk about Shopify and how it is helping to make the world of e-commerce easier. Video Transcription E-commerce is something I see changing quit a bit recently, and it’s important and a lot of companies are wanting to get involved with e-commerce and selling product online. Even the ones that don’t have a big […]

What is a Plugin?

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Patrick talks about plugins and how they work to make your site better. Video Transcription A lot of times I get the question; what is a plugin?, and how does that effect my website? I think the best way to think of it is that a plugin is something a developer has put together to […]

How to Choose a Domain Name

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Andy gives a few tips for choosing a domain name for your site. Video Transcription When looking at choosing a domain name you really want to do a couple things. You want to first look at what are some main keywords that you can use in the domain. When people are coming to the site […]

Why Should You Use a Content Management System?

Article in Videos

Patrick explains the benefits of using a Content Management System for your site. Video Transcription Content management systems are a great tool to use on your website. What they do is allow you as the user to edit your content without having to really know HTML. It will allow you to change your content very […]

How Do You Make Product Packaging Stand Out?

Article in Videos

Chad gives you a few tips that can help with designing your product packaging. Video Transcription When designing packaging you really want your products to stand out. In order to do that you need to take a few steps. First off make sure you research. You need to know what your competitors are doing. Do […]

How the Latest LinkedIn Updates Can Benefit You

Article in Videos

Andy talks about the recent LinkedIn updates and how they can benefit you. Video Transcription I want to talk about two new things on Linkedin that we’ve noticed recently and have really tried to take advantage of. The first is on your profile list skills and now be endorsed. So if I would list a […]