Videos

Videos are great resources to learn.

Watch videos about technology, SaaS, and device marketing from Insivia.

2014 Marketing Trend: Mobile-Friendly Content

Article in Videos

Mobile was a big trend in 2013, and it doesn’t look like it’s going anywhere for 2014, either. Nina shares with us some options for making sure your website content is as accessible on mobile devices as it is on the web. One of the most important things when you’re putting your marketing together is […]

Blue Ocean Strategy

Article in Growth Strategy

Today, Andy shares with us what a “Blue Ocean” strategy is and how to implement it in your business and marketing strategies.   Blue Ocean Strategy – A Red Ocean is an ocean where there’s a lot of competition, a lot of people fighting and a lot of blood in the water, which makes it […]

2014 Social Media Trend

Article in Videos

Today Derek joins the conversation and talks about one social media trend you’re going to want to follow come 2014! Video Transcription Hi, I’m Derek and I’m here to continue our conversation on developing your marketing strategy for 2014. I want to talk about one thing in social media that’s set to take off in […]

2014 Marketing Trend: Content is King

Article in Videos

While you’re creating your marketing plan, you should think carefully about what strategies are going to work best in 2014. Today, Patrick talks about one of the steady trends in marketing, and how to incorporate it into your plan for next year. When it comes to digital marketing, things are always changing and trends are […]

The Basics of Analyzing Your Audience

Article in Growth Strategy

As audience analysis month draws to a close, Rick goes over the basics to make sure we understand the goals and importance of taking time to analyze your audience. It’s audience analysis month here at Insivia, so lets go over some of the basics and make sure you understand the importance of analyzing your audience. […]

Monitoring What Your Competitors Are Talking About

Article

This month’s topic is Audience Analysis, so Matt took some time out of his day to talk a little about how to track what your competitors are talking about, and using that information to produce better content for your audience. We all know it’s really important to analyze your audience, but it’s also important to […]

How Do You Know What Your Audience Wants?

Article

Today, Rick shares with us some tips for figuring out what types of content you should be sharing with your customers. Figuring out what your customers like really comes down to sharing all different types of content with your list, and doing continuous follow up, meticulous tracking, checking open rates, and so on to seeing […]

Why does Social Media affect Search Engine Optimization?

Article

Today Andy explains why Social Media has started to affect search engine rankings. Why does Social Media affect SEO? More and more social media is being taken into consideration when search engines deliver results. But why is this? Google has its own Social Media platform called Google+ and being active on the network has begun […]

Tips for Getting Started with a New Social Media Network

Article

Today Patrick shares a few tips to help you get started with a new social media network. 3 Tips to Get Started Getting started with a new social media network is just like starting with any other marketing tactic and you have to take special considerations for each one you tackle. What should you think […]

3 Ways to Boost Your Social Media Strategy

Article

Today Matt shares three ways you can take your social media marketing to the next level. Review your Social Activity In order to begin making changes, you need to know what the problems are and the areas you need to improve. Gather all the data from previous months and start reviewing them. This is also […]

Social Media is A Channel, Not An Activity

Article

Today Andy explains why Social Media is A Channel, Not An Activity. Social Media is A Channel, Not An Activity Many times people will ask what the value of social media is and how should it be measured, and one thing to keep in mind is that social media is a channel, not an activity. How […]

Why Should You Use a Social Media Managment System?

Article

Today Patrick shares how you can benefit from using a social media management system. Overview Social Media Management Tools let you schedule out your posts in bulk so you can have a day, week or even a month of posts scheduled and ready to go. These tools give you the ability to access all of […]

Quick Design Tips for Social Media

Article

Today Chad shares a quick tip for when you are designing assets for your social media networks. Video Transcription Hey guys a quick Insivia Insight for you. When you’re designing for social media services, websites, and apps like Twitter, Facebook, or LinkedIn oftentimes these companies use very strict set of guidelines for their services, so […]

3 Social Media Don’ts

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Today Matt shares three things you want to avoid with your social media marketing. Having A One Sided Relationship If you get a response from a follower make sure you respond to them in a timely fashion. One thing that turns followers off is a brand that ignores its fans. Keeping Personal & Business Accounts […]

Why is White Space Important for Usability?

Article

Today Justin explains why white space is important for your sites usability. Video transcription When designing a website something you always want to keep in mind is white-space and how it’ll affect your site’s usability. Three things usually come to mind. If you want to put emphasis on something whether the headline or button, leave […]

Usability Beyond the Web

Article

Today Andy explains the affects usability has beyond the web. Video Transcription Hello everybody. Today I just wanted to talk about usability beyond the web. A lot of times when we talk about usability we’re definitely talking about a website, landing pages and these other pieces that people were walking through and how to give […]

How Can You Make Your Site’s Copy Scannable?

Article in Videos

Today Matt explains what you can do to make your site’s copy scannable for the user. Video Transcription Hey everybody we’re talking about usability and today I want to explain why it’s important for your website to be scannable. Users can get really frustrated if they can’t look through a website for a few seconds […]

Where Should the Most Important Information Be on Your Website?

Article

Today Chad explains where you should be placing the most important information on your website. Video Transcription Hey everybody. Here’s a quick Insivia insight for you. Now you may be wondering where do I put the most important parts of my website. Well that’s simple put them at the top. You’ll notice on a lot […]

What is A/B Testing?

Article in Videos

Today Andy explains what A/B testing is and how you can benefit from using it. Video Transcription Morning everybody, today I want to talk about A/B testing. So what is A/B testing? It’s the option of going on a certain web page of your site and testing out two different versions so you would have […]

Should Important Information Be Placed Below the Fold?

Article

Today Patrick explains if you should place important content below the fold. Video Transcription A common misconception that a lot of web marketers have and even designers as well is that all the important and relevant information on your home page or any really page on your site has to be above the fold, but […]

What is Localized Content?

Article in Videos

Today Matt explains localized content and why you might want to create it. Video Transcription Hey everybody! So we’re continuing with our topic of the month, which is content marketing and today I want to briefly cover what localized content is and how it can benefit you. Localized content is content written specifically for a […]

15 Types of Website Content

Article

Today Andy shares 15 different types of website content! Video Transcription Hey everybody! I’ve got to fifteen types of content that you can use in your content marketing. So let’s go down the list real quick. Articles, pretty straightforward writing text. Guest blog posts, grab somebody from another organization, industry leader, influence and have them write […]

How Can You Increase Conversion?

Article in Videos

Today Rick explains how you can increase conversions with a simple call to action. Video Transcription We get asked all the time, what is the best way to increase conversions when it comes to your content marketing strategy and the different content that you’re putting out on the web. And the number one thing that […]

How Can You Distribute Your Content?

Article in Videos

Today Patrick shares some tips on how to distribute your content. Video Transcription As important as it is to write amazing content and to share amazing content, you really need to think about what you are doing to distribute so that your audience can find that content, share it with their friends, and come back […]

5 Ways to Get Started With Content Marketing

Article in Videos

Today Andy shares 5 ways you can quickly get started with your content marketing strategy. Video Transcription Hey everybody! I want to talk about five ways that you can quickly get started with content marketing. The first one is develop a strategy. That’s a pretty typical way to go about any marketing thing that you […]

The Importance of Tracking

Article

Today Rick lets you know two important pieces of information you need to track. Video Transcription When it comes to content marketing, the one thing that is most important is that you always want to make sure that you are tracking consistently to make sure that the content that you put out on the web […]

Why Should You Think Like a Publisher?

Article

Today Patrick explains why you should think like a publisher when creating content. Video Transcription So one thing that I really think would help get a brand or marketer in the mindset that needs to be made or you need to be in to make great content is to really think of yourself as a […]

3 Benefits of an Editorial Calendar

Article

Today Matt explains how you can benefit from using an editorial calendar.   Video Transcription Hey guys! The topic of the month is content marketing and today want to talk about three ways an editorial calendar can benefit you. The first one being it’ll help keep you from scrambling at the last minute. It’s really […]

Why Should Video be Included in Email Campaigns?

Article

Today Andy explains why you should include videos in your email campaign. Video Transcription So using videos in emails can be a really successful tactic and there are a couple reasons why. The first reason is if you’re putting a nice image of a video that people are going to click on with a great […]

Does Video Save You Time?

Article

Today Rick explains how video marketing can save you time and money. Video Transcription In this video I want to talk to you about how Video can help you save time within your business. Video gives you the ability to record processes within your businesses, record demonstrations, screen recordings and also automates the sales processes […]

Why Does Video Convert Better Than Text?

Article

Today Patrick explains how video converts better than plain text. Video Transcription It’s said that video helps to increase conversion rates by over five times and that products that have a video tour, or video review are purchased 80% or higher than products that are similar without a video. So what makes video so much […]

Top 5 Tips for Creating Video

Article

Today Andy gives you 5 different ways that you can make your video a success. Video Transcription Hello everybody! I want to talk today about the top five tips for creating videos. The first is keep it informational and valuable. What your audience really wants is to find value out of your videos. They want […]

Why Video a Good Marketing Tool

Article

Today Matt explains why video is a marketing tool that you can’t afford to pass up. Video Transcription Hey everybody! This month we’re talking about video and animation and today I want to talk about the question we get from clients; is video a good marketing tool? There’s a lot options out there to market […]

How Important is Good Quality Audio?

Article

Today Rick explains why audio is the most important part of a good video. Video Transcription Today I want to talk to you about the importance of good audio when producing video either from home or for your business. Nothing to me or our team is more important than having good quality audio when producing […]

How Does Video Help Build Trust?

Article

Today Patrick shares how video can help you build trust with your customers. Video Transcription Using video as part of your web site or as part of your online marketing efforts is a really great way to build trust and to establish a connection with the prospect or with even your existing clients. The way […]

Why are Videos Good for SEO?

Article

Today Andy explains why video is a great tactic to use for improving your SEO. Video Transcription So people often ask why are videos good for search optimization. Well there’s a couple reasons. the first one is that search engines are putting videos into the results a lot more than they used to and ranking […]

3 Ways to Use Video to Market Your Business

Article in Videos

Today Matt shares three ways a business can use video in their marketing strategy. Video Transcription Hey everyone! We are continuing with video and animation and today I want to talk about three ways you could use video to market your business the first one being testimonials. Testimonials are a great way for you to […]

Do you need a Professional Setup for Videos?

Article

Today Andy explains the importance using quality equipment for your videos. Video Transcription So people often wonder do I need to have a professional set up to create my videos. You know audio recording equipment, a great camera, lights and all these pieces. Well the answer is not necessarily no but it really does help […]

3 Steps to Planning a Video

Article

Today Rick shares three steps that will help you begin developing quality videos for your business. Video Transcription Hey everyone, Rick Scheeser here with Insivia and this month our main focus is on video and animation. So what I want to do is talk about the three steps that we use to when determining how-to […]

Mobile Website or Mobile App?

Article

Today Patrick adds to the debate between Mobile Websites and Mobile Apps. Video Transcription There’s always debate in mobile marketing about if you need a mobile website or if you need a mobile application, whether that’s for Android or for Apple. I kind of think that it’s dependent on the use that your business is […]

What Are the Advantages of Mobile Marketing?

Article in Videos

Today Rick shares the advantages of Mobile Marketing and how your company can benefit. Video Transcription Hey everyone it’s mobile marketing month here at Insivia and I just want to take a few minutes to talk to you about the advantages of mobile marketing. The first thing that I want to touch on is the […]

How to use QR codes for B2B Companies

Article in Videos

Today Andy shares a few ways B2B companies can use QR codes for mobile marketing. Video Transcription Hello everybody! I want to talk a little bit about QR codes for B2B companies and one use you might not think of is using QR codes for standard tasks that your clients might take or might do […]

Do You Need a Mobile Strategy?

Article in Videos

Do you need a Mobile Strategy? Today Patrick explains what you need to do to make sure your mobile marketing is a success. Video Transcription A common question that we receive is should I have a mobile strategy and the short answer is yes and the slightly longer answer though is it should be a […]

Should You Design for Mobile or Responsive?

Article in Videos

Today Chad explains the difference between Mobile and Responsive. Video Transcription There’s a big debate going on in the design community right now over whether you should make a responsive design that would scaled down to fit a mobile platform or just design a designated mobile platform itself. A lot of people that are on […]

How Does Mobile Fit Into Your Marketing Strategy?

Article in Videos

Today Andy lets you know how you can work mobile into your marketing strategy. Video Transcription Business-to-business companies often ask how mobile fits into their marketing strategy. Many times we hear business-to-business companies saying that people aren’t coming to the site of mobile phones to learn about their services of do business with them. That […]

What is Mobile Marketing?

Article in Videos

Today Matt explains Mobile Marketing and why it has become essential for every business. Video Transcription Hey everybody it’s month number two of our Insivia Seminar Series and this month we’re going to talk about mobile marketing. So before we get to in-depth with it I want to start at the basics for everyone that’s […]

How Should You Design For Mobile?

Article in Videos

Today Chad explains how you should plan to design for mobile in order to make it work for the user. Video Transcription When designing for my mobile site there are a few things you need to keep in mind. One of them is making sure the site has all the information you need accessible. Don’t […]