Videos

Videos are great resources to learn.

Watch videos about technology, SaaS, and device marketing from Insivia.

Managing KPIs with Analytics

Article in Agile Marketing

Key Performance Indicators Last week we provided an introduction to some of the basics of Google Analytics. This week we’re going to dig a little deeper, and we’ll start with key performance indicators, or KPIs. KPIs are core actions or metrics that you can establish that have a profound impact on your business. They are […]

An Analytics Primer

Article in Agile Marketing

Analytics can be very intimidating. There is so much information that its far too easy to get lost in a a sea of numbers and charts, but once you get past the relatively steep leaning curve, you will discover that it is an incredible asset to your business. Analytics can tell you where your web […]

Using Digital Tools to Expedite the Sales Process

Article in Interactive & Media

If there is one process that is worth the effort of refining it would be the sales process. Many of our clients don’t have cut-and-dry pricing models and have developed processes for providing quotes to their customers. Even for us, creating turnkey pricing for many of our products or services is an enormous challenge that […]

Increase Sales with Engaging Video

Article in Sales Enablement

Videos are a great way to engage customers with your products and brand. They are a great way to discuss features, and the best way to truly showcase benefits. Keep in mind that a consumer isn’t buying a new Radio Flyer wagon with soft grip tires (feature), they are buying the smile on their little […]

Use Video to Earn Client Trust

Article in Conversion Optimization

You’ve likely heard the expression “Putting a face to the name.” There’s a reason why this applies to so many different situations in life – people, no matter who they are, trust someone they can connect with. And one of the best ways to connect with your customers – or potential customers – is through […]

Digital Wayfinding Apps

Article in Interactive & Media

In this Insivia Insight video, Andy discusses digital and mobile wayfinding, which is a way for people to use technology to navigate physical spaces. Besides offering customers an engaging helpful service, these types of apps offer great ways to reach out to people through very targeting marketing efforts. Did you like this insight? Make sure […]

User Experience Planning

Article in Videos

In this Insivia Insight video, Patrick talks about user experience planning, or in other words, how important it is to think of the impressions that your clients or customers are left with when they use view your website or use your app. Do you suspect your website or app has some design opportunities, or maybe just […]

Is a Mobile App Right for You?

Article in Interactive & Media

In this Insivia Insight video, Andy talks about how developing or acquiring a mobile app may answer some of the challenges your business is faced with. Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent news & updates!

Take AIM – Strategic Planning

Article in Growth Strategy

In this Insivia Insight video, Patrick introduces our AIMs strategic planning system. The program will be held at the Midtown Cleveland office on October 29th, 2015. Learn more about the program and register here. Take AIM Midtown Cleveland Office 5000 Euclid Ave, Suite 100 Cleveland, OH 44103 Did you like this insight? Make sure you stay […]

Should My Law Firm Use Facebook?

Article

With over 1 billion users and 128 million people logging on every day in the U.S., Facebook is the second most trafficked site behind Google. Figuring out if Facebook is right for your law firm is pretty much a no-brainer – the stats alone make it impossible to ignore. Going beyond the numbers, Insivia’s CEO Andy Halko […]

How to Find Relevant Content for Law Firm Marketing & Sales

Article

It’s important to know what kind of content you should be sharing on your law firm’s website. Having the right content people are looking for can help position your firm as a key resource for existing and potential clients. Insivia’s Patrick Zangardi explains some ways your company can achieve success.

How To Get a Head Start on Marketing Your Product

Article in Agile Marketing

When developing a new product or service many people don’t think to begin their marketing ahead of time. Doing this can greatly increase your chances for success. In this insight Andy shares a few ways you can get your product out to your audience before it launches. Did you like this insight? Make sure you […]

Content Marketing for CPA Firms

Article in Professional Services

With how fast Content Marketing evolves it can be hard to keep up with the newest trends in the industry. In this insight Matt shares a new trend that’s leading content marketing for CPA firms. Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent […]

Attorneys & Social Media Marketing

Article in Professional Services

With social media there are a lot of factors industry professionals like Attorneys need to keep in mind in order to stay compliant with their firms and industry standards. In this Insivia Insight Charley shares some tips to help make sure your profile meets these requirements. Did you like this insight? Make sure you stay […]

How Lawyers & Law Firms Can Create A Great Bio Page

Article in Professional Services

Derek shares how lawyers and law firms can create a bio page that draws in their target audience and takes that first step in building a positive relationship. Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent news & updates!

Insivia 2013 Video Reel

Article

2013 was a big year for us at Insivia. We moved to a new office, gained a few new team members, and did a ton of really great (in our humble opinion) work for our clients. Check out some of our awesome work in our 2013 reel of video services!

Do You Have a Web Conversion Issue?

Article in Conversion Optimization

Matt discusses 3 things to look at to see if you have a web conversion issue. 1. Bounce Rate – When analyzing your website, take a look at the bounce rate on your contact page. If the bounce rate is 50% or higher you are going to need to re-evaluate that page. You need to […]

Tools for Tracking Your Website Conversion

Article in Conversion Optimization

Today Patrick talks about some tools you can use to help track website performance. Google Analytics – Allows you to see the data behind your website. You can see what actions are taken on the site, what pages are most visited, and what keywords are used to get to your site. This information can help […]

Tips to Boost Conversion on your Site

Article in Videos

Today, Nina talks about some things you can do with your website to help increase your conversion. There are a lot of things you can do to help boost your conversion rate, but for now let’s look at some main things to consider when looking at your site. The first thing you want to do […]

How Landing Pages Can Help Conversion Rates

Article in Conversion Optimization

Derek talks to us today about how landing pages help increase conversion on your website. Among other things, a landing page is essentially a page created to cater to one segment of your audience. Landing pages are usually linked with PPC, social media, or email campaigns. The goal is to make the message you are […]

Top Conversion Metrics You Should Focus On

Article in Conversion Optimization

Andy talks about some of the top metrics you should be looking at to understand how you can get better web conversion. One thing to look at is your bounce rate. A bounce is what happens when a visitor comes to your site and leaves right away. This typically tends to happen on home-pages. If […]

How can A/B Split Testing Help with Conversion?

Article in Conversion Optimization

Derek shares how can you track your digital campaigns and improve your conversion with the use of A/B testing. With digital becoming the front runner for many strategies  it’s now very simple to track the performance of your campaigns in real time. One way that you can do this is with the use of A/B […]

An Example of Merging Digital and Traditional Marketing

Article in Agile Marketing

Matt shares an example of how to merge your digital and traditional marketing tactics. We’re talking about traditional marketing this month, so lets talk about how you can mix digital marketing with traditional marketing in the same campaign. Let’s say you are a car manufacturer and you have a specific vehicle that you are trying […]

The Value of Hosting or Sponsoring Events

Article in Agile Marketing

Today Nina talks about the value of hosting or sponsoring events. Effective marketing is all about providing value to your customers and giving them an experience that they will remember. One of the best ways to do this is by hosting or sponsoring events. Events give you the opportunity to directly interact with your potential customers, […]

Bringing a Digital Twist to Trade-Show Designs

Article in Agile Marketing

Today Patrick talks about how you can bring a digital twist to trade-show designs. Something that is really great to do is to tweak your trade-show marketing campaign by giving it a digital element. Bringing a digital aspect to a traditional element such as a booth or handout can really help generate buzz for your […]

Ways to Evolve Traditional Marketing

Article in Agile Marketing

Derek talks about how to evolve your traditional marketing campaign. Like we’ve said before, traditional marketing is not dead! Digital marketing is not going to get rid of traditional marketing, but traditional marketing does need to evolve, adapt, and integrate with digital. A lot of our customers, especially manufacturers need to utilize traditional marketing techniques […]

How Can You Use Content Marketing in Traditional Marketing Campaigns?

Article in Agile Marketing

Today Andy explains how you can incorporate your content marketing into traditional marketing tactics.   How can you use Content Marketing in Traditional Marketing? Content Marketing is one of the biggest trends right now and you can really benefit from it by incorporating it into your traditional marketing campaigns. When you are sending direct mail […]

3 Ways to Integrate Social Media into Traditional Marketing

Article in Videos

Today Matt shares 3 ways to integrate your social media into a traditional marketing campaign. Social Media & Traditional Marketing This month we are talking about Traditional marketing and today I wanted to specifically talk about ways you can integrate your social media with your traditional marketing. The first one is to make print the […]

Gaining a Competitive Edge with Traditional Marketing

Article in Videos

Today Derek shares how you can gain a competitive edge with the use of Traditional Marketing. To learn more about how you can best use traditional marketing in your business, make sure you check out our seminar on January, 30 @ 11:30 a.m or contact us today.

Looking In On Your Competitor’s PPC Advertising

Article in Agile Marketing

Today Matt shares how you can take an in depth look into your competitor’s PPC campaigns. Video Transcription Hey guys this month we are talking about pay per click advertising and today I just want to talk about how you can get a competitive advantage. The first one being to make sure you’re doing research. […]

Will 2014 Be Focused on SEO or PPC?

Article in Videos

Today Derek talks about what 2014 has in store for SEO and PPC. Video Transcription Hi everbody I’m Derek and today I’m going to be talking about what kind of year 2014 will be. One that’s focused on SEO or pay-per-click. Last year we saw a big focus on content. Marketing budgets were down and […]

How To Change Up Your PPC For The Holidays

Article in Videos

Today Andy shares how you can change up your PPC ads in order to boost their performance over the Holiday season. Video Transcription Its pay per click month here at Insivia and we’re talking all about using Google AdWords, Facebook advertising, retargeting and all these topics. With the holidays coming up I wanted to talk […]

3 Quick Tips to Improve Your Pay-Per-Click Campaigns

Article in Videos

Today Matt shares three quick tips that can help you improve your pay-per-click campaigns. Video Transcription Hey Guys this month we are talking about Pay-Per-Click advertising and today I want to share 3 quick tips to help your campaigns performance. The first one being use your match type option. A big mistake people make is […]

eCommerce Sales Tools Tips

Article in Videos

Today, Rick shares with us some sales tools and tips specifically for increasing sales on an eCommerce platform. Video Transcription: I want to talk to you about sales tools pertaining specifically to ecommerce. Nowadays, there is nothing more important when you’re selling things online, than social sharing. What this allows your customers to do is […]

Creating a Great Sales Presentation

Article in Sales Enablement

Today, Rick and Andy sit down together and have a conversation about what makes a good sales presentation and the right and wrong ways to use them to close sales. Video Transcription: Andy: I want to talk about creating a great sales presentation. A situation I always see is the “death by presentation” situation, and […]

The Importance of Surveying your Clients

Article in Market Research

Today, Rick talks about a tool that can help you build a better sales process and put you in a better position to close sales in the future. One thing I wanted to talk to you about today, is not specifically a sales tool, but it’s something you can do and integrate into your business […]

Choosing the Right Sales Tool for the Right Process

Article in Sales Enablement

Today, Andy shares some tips for making sure you’re using the right materials and sales tools for the right processes. November is all about creating great sales tools, and on November 26th we will be holding a seminar teaching you how to create great presentations using proposals, software, and all types of tools to help […]

Autoresponders, Drip Campaigns, and Your CRM.

Article in Sales Enablement

Autoresponders, drip campaigns, and your CRM can be vital to have in your company’s sales tools. Derek takes us through each of these tools and how they fit together in your sales process. Autoresponders – what are they? They’re almost exactly what they sound like. They’re automated emails that are sent to a customer after […]

The Importance of Marketing Automation Software

Article in Videos

Rick gives us some insights on how to streamline and optimize your online sales funnel to convert leads faster than ever. One of the things thats most important to integrate into your business right away, is marketing automation software. Whether it’s HubSpot, Pardot, Marketo, just to name a few, it’s something that you need to […]

Maintaining an Effective Sales Team

Article in Sales Enablement

Matt shares with us some tips for educating and maintaining your sales team to keep them up-to-date on industry changes, product updates, and new services your business might be experiencing.One of the most important sales tools you can have is your sales team, but in order to maintain an effective sales teams, you have to […]

How to Determine a SaaS Marketing Budget

Article in Agile Marketing

Determining a marketing budget for a SaaS or Software company can be a challenging exercise.  Often there is no one right answer for everyone but there are ways to help you attack the problem. Below, read our expanded article and watch our video with Andy Halko as he shares some helpful tips on how to […]

The Importance of a Business Plan

Article in Growth Strategy

Before you can begin putting together an effective marketing plan, it’s important to make sure you have a business plan in place. Today Andy talks about understanding the long term and short term goals and objectives of your business, before you start planning your marketing. One of the things I wanted to talk about today […]