Sales Enablement

In this video, Andy Halko, CEO of Insivia, talks a little about how using trials near the end of your sales funnel can increase the sales of your software product. Properly using trials is a vital part of the decision process for potential clients to purchase your software. Make sure you are using the right […]

If there is one process that is worth the effort of refining it would be the sales process. Many of our clients don’t have cut-and-dry pricing models and have developed processes for providing quotes to their customers. Even for us, creating turnkey pricing for many of our products or services is an enormous challenge that […]

Videos are a great way to engage customers with your products and brand. They are a great way to discuss features, and the best way to truly showcase benefits. Keep in mind that a consumer isn’t buying a new Radio Flyer wagon with soft grip tires (feature), they are buying the smile on their little […]

Sales portals can significantly help improve the sales process and give you extremely valuable insight during a sales process. Sales portals can be as simple as a password protected page with key links that allows you to track people who login. It could be an online proposal that gives you the ability to embed galleries, […]

Today, Rick and Andy sit down together and have a conversation about what makes a good sales presentation and the right and wrong ways to use them to close sales. Video Transcription: Andy: I want to talk about creating a great sales presentation. A situation I always see is the “death by presentation” situation, and […]

The underlying goal of every sales tool should be to educate potential customers about your products and services.

Today, Andy shares some tips for making sure you’re using the right materials and sales tools for the right processes. November is all about creating great sales tools, and on November 26th we will be holding a seminar teaching you how to create great presentations using proposals, software, and all types of tools to help […]

Autoresponders, drip campaigns, and your CRM can be vital to have in your company’s sales tools. Derek takes us through each of these tools and how they fit together in your sales process. Autoresponders – what are they? They’re almost exactly what they sound like. They’re automated emails that are sent to a customer after […]

Understand your sales process to help build a better funnel, and guide leads through it.

Matt shares with us some tips for educating and maintaining your sales team to keep them up-to-date on industry changes, product updates, and new services your business might be experiencing.One of the most important sales tools you can have is your sales team, but in order to maintain an effective sales teams, you have to […]

Andy lets you know what you can do to prepare for a sales meeting. Video Transcription So, what’s the best way to prepare for a sales meeting? One of the things that I do and I think a lot of us people that are out there talking to new customers is to do research get […]

Andy talks about the importance of design and technology, and how it can influence your sales. Video Transcription Design and technology are extremely important to your sales process. Design from a standpoint that you want to have a brand that’s consistent across everything you do which breeds confidence in prospects. And then you also want […]

I was sent this by a potential client recently and loved the idea. IKEA (I love their furniture–our office is full of it) offers a promotion that if you tweet from their store, you get $10 to spend. Now, not only is IKEA getting people to the store, they are giving them only a small […]

At conferences, as in all marketing, there are a lot of ways to ensure higher results, but also a lot of ways to throw away your investment.

The question comes down to whether you want to scream at your customer to make them want to buy your product or you want to create a pleasant introduction inviting them to try your product. It’s the reality that you can really say more with less. When you’re thinking about package design, remember that the […]