SaaS & Tech Growth Strategy
SaaS Sales Funnel
The SaaS Sales Funnel See how to build a funnel for maximum growth. Scroll to explore the SaaS Customer Journey from prospect to evangelist and see how to improve topline revenue through acquisition and retention. The SaaS Customer Journey Should Be Focused on Lifetime Value ( LTV ) True growth requires acquisition, as well […]
in B2B SaaSHow to Promote a Newly-Launched Technology or Software Website
You’ve launched a powerful new site focused on conversion and now you want to get everything you can from it.
in SaaS & Tech Growth StrategySaaS Trends and Stats You Must Know in 2022
SaaS in 2022 will be a year of growth and innovation with heavy focus on the customer experience. With the impact of COVID-19 on every area of business and consumer needs changing, the SaaS industry underwent radical but essential change throughout 2020 and 2021To succeed, companies needed digitization and more flexibility in their solutions. As […]
in B2B SaaSHow to Determine a Test Pricing Strategy for Your SaaS Product
SaaS pricing changes as a company grows and matures. Research states that 98% of SaaS businesses have shown positive results as an outcome of changing core aspects of their pricing policies.2022 is the year for your business to revisit your pricing. Due to a growing market, difficult competition, and the fast-paced industry, many SaaS companies […]
in B2B SaaSSuccessful B2B SaaS Product Launch
When you’ve finally finished development and created a SaaS product you are proud of, the next phase is to release your product to prospective customers.This is hardly as easy as opening the doors to the storefront and welcoming customers.In the SaaS industry, you must find a way to digitally bring people to your products since […]
in B2B SaaS7 Key SaaS Growth Strategies
Customers aren’t just going to appear; marketing teams need to proactively reach them in creative ways. In the current marketing landscape, brands have a near limitless number of ways to reach potential customers.
in B2B SaaSCreating A Strategic Marketing Approach for Software & Technology Companies
The most successful marketing campaigns are executed with a clear vision and goal.
in SaaS & Tech Growth StrategyEvaluating Your Software Brand Positioning Through SWOT Analysis
It’s Strategic Planning month here at Insivia, so we’re continuing our conversation about planning for next year.
in SaaS & Tech Growth StrategyDetermining Your Audiences For Your Software or Technology Website
We’re just about to the end of Audience Analysis month here at Insivia, but Andy has one final video.
in B2B SaaSHow Technology Companies Can Leverage Focused Niche Markets
As the world is advancing more and more towards technology, technology companies are finding it harder to survive in the market. The market is so competitive that technology companies are at each other’s throats all the time for survival. It’s all about ‘survival of the fittest. To make sure your IT firm is the ‘fittest’, […]
in SaaS & Tech Growth StrategyWhat Type of Media is Right for Your Target Audience?
Choosing the most suitable media type is necessary if you want to communicate your message to your technical audiences effectively. Technical audiences require a more technically detailed approach when your IT company is conveying its message to them. Use these media types to ensure that your technical audience is getting the insight you aim to […]
Go To Market Strategies for Tech Consulting Services
The survival of your tech consulting business depends largely on having a working go-to-market strategy that oversees the successful launch of your services.
in SaaS & Tech Growth StrategySaaS organizations are now operating in over 100 countries
in SaaS & Tech Growth StrategySaaS solutions have the highest security features with 95% security failures due to human error
in Market ResearchCloud-hosted applications have a 99% uptime
in SaaS & Tech Growth StrategyThe global cloud computing market size is expected to grow from USD 371.4 billion in 2020 to USD 832.1 billion by 2025
in SaaS & Tech Growth Strategy73% of organizations indicated nearly all their apps will be SaaS by 2021
in SaaS & Tech Growth StrategyCloud application services (SaaS) to reach $126 billions by the end of 2021
in Market ResearchInvestment in marketing automation tools is expected to reach $25 billion by the year 2023
in Market ResearchWhat Is MRR
The simple answer is that MRR is your Monthly Recurring Revenue and one of the key metrics that SaaS companies use to evaluate success.
in B2B SaaS101 Marketing Ideas for Technology Companies
Explore 101 amazing ideas to drive leads for your technology company. Pin your favorites and share them.
in SaaS & Tech Growth StrategyBrand Strategy Framework
in SaaS & Tech Growth Strategy13 Strategies to Boost SaaS User Retention and Renewals
Improving your retention rate can mean the difference between growing your company and running it into the ground. Read specific strategies you can use to improve your SaaS retention rate.
in SaaS & Tech Growth Strategy