SaaS & Tech Growth Strategy

SaaS Sales Funnel

The SaaS Sales Funnel See how to build a funnel for maximum growth. Scroll to explore the SaaS Customer Journey from prospect to evangelist and see how to improve topline revenue through acquisition and retention.   The SaaS Customer Journey Should Be Focused on Lifetime Value ( LTV ) True growth requires acquisition, as well […]

How to Promote a Newly-Launched Technology or Software Website

You’ve launched a powerful new site focused on conversion and now you want to get everything you can from it.

SaaS Trends and Stats You Must Know in 2022

SaaS in 2022 will be a year of growth and innovation with heavy focus on the customer experience. With the impact of COVID-19 on every area of business and consumer needs changing, the SaaS industry underwent radical but essential change throughout 2020 and 2021To succeed, companies needed digitization and more flexibility in their solutions. As […]

How to Determine a Test Pricing Strategy for Your SaaS Product

SaaS pricing changes as a company grows and matures. Research states that 98% of SaaS businesses have shown positive results as an outcome of changing core aspects of their pricing policies.2022 is the year for your business to revisit your pricing. Due to a growing market, difficult competition, and the fast-paced industry, many SaaS companies […]

Successful B2B SaaS Product Launch

When you’ve finally finished development and created a SaaS product you are proud of, the next phase is to release your product to prospective customers.This is hardly as easy as opening the doors to the storefront and welcoming customers.In the SaaS industry, you must find a way to digitally bring people to your products since […]

7 Key SaaS Growth Strategies

Customers aren’t just going to appear; marketing teams need to proactively reach them in creative ways. In the current marketing landscape, brands have a near limitless number of ways to reach potential customers.

Creating A Strategic Marketing Approach for Software & Technology Companies

The most successful marketing campaigns are executed with a clear vision and goal.

Evaluating Your Software Brand Positioning Through SWOT Analysis

It’s Strategic Planning month here at Insivia, so we’re continuing our conversation about planning for next year.

Determining Your Audiences For Your Software or Technology Website

We’re just about to the end of Audience Analysis month here at Insivia, but Andy has one final video.

How Technology Companies Can Leverage Focused Niche Markets

As the world is advancing more and more towards technology, technology companies are finding it harder to survive in the market. The market is so competitive that technology companies are at each other’s throats all the time for survival. It’s all about ‘survival of the fittest. To make sure your IT firm is the ‘fittest’, […]

What Type of Media is Right for Your Target Audience?

Choosing the most suitable media type is necessary if you want to communicate your message to your technical audiences effectively. Technical audiences require a more technically detailed approach when your IT company is conveying its message to them. Use these media types to ensure that your technical audience is getting the insight you aim to […]

Go To Market Strategies for Tech Consulting Services

The survival of your tech consulting business depends largely on having a working go-to-market strategy that oversees the successful launch of your services.

What Is MRR

The simple answer is that MRR is your Monthly Recurring Revenue and one of the key metrics that SaaS companies use to evaluate success.

101 Marketing Ideas for Technology Companies

Explore 101 amazing ideas to drive leads for your technology company. Pin your favorites and share them.

Brand Strategy Framework

13 Strategies to Boost SaaS User Retention and Renewals

Improving your retention rate can mean the difference between growing your company and running it into the ground. Read specific strategies you can use to improve your SaaS retention rate.