Presentations

Driving ROI from Analytics

Article in Agile Marketing

Analytics is challenging with an incredible amount of data, new features, and no clear way to understand what it means. That’s why we are hosting a workshop at the Insivia offices August 18, 2017 from 12:00(noon) – 1:30. Here, you’ll learn everything you need to know about Google Analytics including: What Google Analytics is and […]

Blueprint to Planning Your Website Rebuild

Article in Presentations

In our newest Workshop Series, we are discussing the necessary aspects to consider when rebuilding your website.In our session, attendees learned everything they needed to know, from the initial planning phase through the launch of your new site, to make sure that you are up-to-date (and even ahead of the curve) on current trending designs, […]

PPC and Paid Advertising: Burning Cash or Driving Leads?

Article in Agile Marketing

These days, with so much competition in the digital marketplace, it’s important to have effective PPC and advertising campaigns that are planned and executed well. So many businesses just hemorrhage out cash without seeing the results they want.In this seminar, Insivia founder and CEO Andy Halko explains how you can improve ROI from PPC and Paid […]

The Rise of Individualization

Article in Presentations

Personalized marketing is all the rage right now. Insivia CEO Andy Halko takes it a step further and looks into the future at the next evolution of marketing. Learn about Insivia’s Audience Builder software Persona Bold.

The Death of Content Marketing

Article in Agile Marketing

Content Marketing is the big buzz word, but too many people are creating crap and there are more joining the bandwagon every day. The next evolution will be interactive, individualized content.  

Usability and User Experience

Article in Conversion Optimization

As the world becomes more connected through the Internet, usability and user experience design are becoming increasingly important for conversion optimization. Are you interested in learning more about this topic, or would you like to book a speaker? Contact us today. 

Video and Animation Marketing

Article in Agile Marketing

Video and animation content is the most powerful form of media on the Internet. In this presentation, you will find some shocking statistics about video and animation as well as some applications in modern marketing strategies.

Marketing and Web Design for Law Firms

Article in Presentations

Law firms face some unique challenges compared to other professional services firms. A few of the major objectives a website and all marketing efforts should seek to attain are validation, thought leadership, and of course lead generation. Find out what works and what doesn’t in this presentation. Would you like to learn more or book […]

Search Optimization Redefined

Article in Agile Marketing

Search Optimization is an key strategy for lead development, but can be very confusing on how to impact. Our seo seminar goes through everything from search statistics, the Google business model and tactics to improve your rank.  The slides used in the presentation provide a story for how search optimization works and what strategies you […]

Law Firm Websites: What Works & What Doesn’t

Article in Presentations

Most attorney websites have a history of being boring and bland. Pages and pages of legal history and attorney-speak can only be spiffed up so much. Law firms find themselves confronting a “new business landscape” that’s far more competitive. Differentiation is certainly the name of the game — firms must differentiate to survive. The content […]

Google Analytics 101

Article in Conversion Optimization

Google Analytics 101 provides an introductory lesson on features of Google Analytics including Audience, Behavior, Conversion and A/B Testing. If you are considering a website redesign, you should review this to get familiar with how to integrate analytics. Thanks to the Columbus Society of Marketing Professionals for inviting us to speak!

Marketing for Manufacturers: Wire-net Presentation

Article in Presentations

Marketing for Manufacturers This presentation was given at Wire-Net to a group of manufacturing and related companies about startegic marketing with high-level tips across a wide array of channels.   Some of the Topics Marketing As A Science Personas Marketing Plans Search Optimization Pay-Per-Click E-Mail Marketing Marketing Automation   Need A Speaker on Marketing Topics? […]