User Experience and Web Design
Regarding your company’s website, one of the most important variables to control for is the user’s experience. It can be argued that the customer experience is the end game, and how they fundamentally evaluate your brand. Whether you sell products or offer services, your customer’s experience is ultimately what they remember, and what they share […]
Should Businesses Utilize Instagram?
Patrick explains how a business can use Instagram to improve their presence. Video Transcription Instagram can definitely be used for business. It’s really taken off over the last eighteen months and I think it can be used for business in a number of ways. You can show off your culture at your organization. You can […]
Using QR Codes
Andy explains what you need to be thinking about when deciding to use a QR code. Video Transcription QR codes are a huge fad right now and everybody is putting them everywhere. The question is; are they really useful? The approach we usually take is that you’ve got to use them in certain circumstances. One […]
How Can Design & Technology Help Sales People Close Deals?
Andy talks about the importance of design and technology, and how it can influence your sales. Video Transcription Design and technology are extremely important to your sales process. Design from a standpoint that you want to have a brand that’s consistent across everything you do which breeds confidence in prospects. And then you also want […]
What To Think About When Putting a Call-to-Action on a Website
Colin gives a few tips you should consider when including a call to action on your website. Video Transcription When talking about calls to action it is important to consider what and how many actions to have. Many sites have too many calls to actions or conversions that can prompt user confusion or inaction. Conversations […]
The Importance of Using Landing Pages
Patrick talks about how you can use landing pages to your advantage. Video Transcription A landing page can be used in a number of ways and one of the most important ways is to direct targeted audience right to your site. If you’re introducing a new product or rolling out a new service that your […]
What is a Mega Menu and When should you use it?
Andy describes a mega menu and explains why you should consider using it. Video Transcription A mega menu is like a fly out menu, so when you mouse over something you get a menu that comes down. But a mega menu is actually a version of that, its really large and has a lot of […]
Resource Library Design Relate to Fewer Support Calls
Laura explains how your resource library can impact the operations of your business. Video Transcription When we are talking about a well-designed resource library it’s really well designed for your clients and for customers. So one benefit of that is that it can reduce the amount of support calls that your staff is fielding. When […]
Can an agile approach be brought to marketing?
Patrick explains how you can bring an agile approach to your marketing strategy. Video Transcription I absolutely think that an agile approach can be brought to marketing. Agile development is something that the software industry developed. Facebook is actually a great example. Their motto is “move fast and break things,” so it can definitely […]
What should your business be thinking about?
Andy lets you know what your business should be thinking about most when looking at marketing solutions. Video Transcription When you’re looking at marketing solutions there’s a lot to look at, but one of the most important pieces is return on investment (ROI), and looking at that through agility and optimization. What you want to […]