Market Research
SaaS SEO Trends and Strategies to Watch in 2023
SaaS SEO Trends and Strategies to Watch in 2023Search Engine Optimization has come a long way since its inception, and it’s constantly evolving. As a SaaS company, it’s essential to stay on top of these changes to ensure your website ranks highly in search engine results pages (SERPs). In this blog post, we’ll explore some […]
in B2B SaaSHow To Assess Your Brand, Website, Marketing & Competitors
There are two things required to reach a destination – first to know where you want to go, but second to also know where you stand today.
in Market ResearchCloud application services are expected to grow at an average annual rate of 18.5% through 2025
in Market ResearchInvestment in marketing automation tools is expected to reach $25 billion by the year 2023
in Market ResearchIn 2017, Foxconn Technology Group achieved a net income of 135.37 billion New Taiwanese dollars, the equivalent to approximately 4.55 billion U.S. dollars.
in Market ResearchIn 2018, the U.S. imported aerospace products worth about 53.98 billion U.S. dollars.
in Market ResearchSony’s PlayStation brand had accumulated approximately 38.57 million fans on the social network
in Market Research54% treat upselling and add-on sales as high priority
in Market Research86% of SaaS businesses treat “New Customer Acquisition” as their highest growth priority, both in terms of executive support and funding available
in Market ResearchThe median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18
in Market ResearchRevenue Churn Rate = (RCR) (MRR at beginning of month – MRR at end of month) – MRR in upgrades during month / MRR at beginning of month
in Market ResearchCustomer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added
in Market ResearchThe average company booking professional services revenue on new deals is equivalent to 16% of the first year subscription value. Professional services margins are approximately 22%
in Market ResearchIf you are charging $500 per month, you can afford to spend up to 12x that amount (i.e. $6,000) on acquiring a new customer
in Market ResearchThe median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer
in Market ResearchThe average SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers
in Market ResearchTo establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals, work backward from the gross revenue amount that marketing is responsible for generating (generally around 40%)
in Market ResearchInternet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing
in Market ResearchSAAS companies invest between 80% and 120% of their revenue in sales and marketing in the first 5 years of their existence
in Market ResearchCompanies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less
in Market ResearchOver the past five years, the Global Biotechnology industry has grown by 2.0% to reach revenue of $301bn in 2019.
in Market ResearchTips for Interpreting Analytics Data
Having a wealth of data at your fingertips is never a bad thing, but it’s a good idea to be cautious when interpreting it. Sometimes the data can actually be misleading.The Trouble with Bounce RateAs Andy mentions in the video, bounce rate is a metric that has to be looked at in context. A target […]
in Market ResearchCustom Analytics Dashboards
There is an overwhelming amount of data in analytics, so Google has made it possible to create custom dashboards so you don’t have to thumb through a ton of irrelevant information. You can create multiple dashboards for different roles or departments. We’ll walk through creating a dashboard called “content marketing” step-by-step.Getting StartedIn the reporting tab, […]
in Market ResearchManaging KPIs with Analytics
Key Performance Indicators Last week we provided an introduction to some of the basics of Google Analytics. This week we’re going to dig a little deeper, and we’ll start with key performance indicators, or KPIs. KPIs are core actions or metrics that you can establish that have a profound impact on your business. They are […]
in Market ResearchAn Analytics Primer
Analytics can be very intimidating. There is so much information that its far too easy to get lost in a a sea of numbers and charts, but once you get past the relatively steep leaning curve, you will discover that it is an incredible asset to your business.Analytics can tell you where your web traffic […]
in Market ResearchDriving ROI from Google Analytics
The how-to tutorial on understanding and utilizing Google Analytics to improve conversion, search optimization, engagement and overall better online marketing.
in Conversion OptimizationTake AIM: How to Target the Right Audience
Steps needed to establish and reach your target audience.
in Market ResearchPersonas and The “Broken Telephone” Game
We’ve all played the telephone game.
Segmentation, Targeting, and Positioning
If you try to target everyone you end up not reaching anyone.
in Market ResearchThe Importance of Surveying your Clients
Today, Rick talks about a tool that can help you build a better sales process and put you in a better position to close sales in the future. One thing I wanted to talk to you about today, is not specifically a sales tool, but it’s something you can do and integrate into your business […]
in Market ResearchThe Basics of Analyzing Your Audience
As audience analysis month draws to a close, Rick goes over the basics to make sure we understand the goals and importance of taking time to analyze your audience. It’s audience analysis month here at Insivia, so lets go over some of the basics and make sure you understand the importance of analyzing your audience. […]
in Market Research