There are two things required to reach a destination – first to know where you want to go, but second to also know where you stand today.
When it comes to your business, you’re probably planning a lot of different things – your next marketing move, your newest product, or making an acquistion. But not many businesses spend time planning out how to achieve goals.In fact, a lot of people leave this critical step out during their visions.After all, when most people […]
In this Insivia insight, Andy points out how important organization structure planning is to your long term goals. Unless you are a sole proprietor working alone, you team will be a vital part of your growth and success. Incorporating them into your plan will not only help them see how all of the pieces fit […]
When’s the last time you walked around your company’s floor and talked to some of the employees? If you’re like most business owners, it’s probably been way too long. It’s not something most of us think to do – or even have the time for. But it’s a critical aspect of your business. Why? Because […]
When it comes to creating a strategic vision for your business, a few elements likely pop into mind, such as a mission, your values or your core beliefs. While all of these factors are important, business owners can forget one very important one – making your business tangible. Look up the definition of this word […]
In this Insivia Insight video, Patrick introduces our AIMs strategic planning system. The program will be held at the Midtown Cleveland office on October 29th, 2015. Learn more about the program and register here. Take AIM Midtown Cleveland Office 5000 Euclid Ave, Suite 100 Cleveland, OH 44103 Did you like this insight? Make sure you stay […]
Innovation and creativity are becoming increasingly valuable as the need for unique solutions to business problems becomes more salient. Cognitive psychologist Scott Barry Kaufman argues that the creative process can be viewed in four stages: 1. Preparation – identify the problem and perform research 2. Incubation – passive, unconscious period where innovation “percolates” 3. Illumination […]
So you’ve tried every marketing tip in the book, and you still aren’t seeing results. You’ve started a blog, engaged on social media, made videos, and done everything else you’ve been recommended. Despite your extensive efforts, you haven’t seen any increase in your business. So what’s the problem? The problem probably isn’t what you’re doing, […]
Written or spoken words from some of the world’s greatest that help shape our days.
Steps needed to establish and reach your target audience.
When developing a new product or service many people don’t think to begin their marketing ahead of time. Doing this can greatly increase your chances for success. In this insight Andy shares a few ways you can get your product out to your audience before it launches. Did you like this insight? Make sure you […]
This is the reality that we are on the cusp of…
We need to get out of the “ME” mentality…
We’ve all played the telephone game.
What’s the one thing that everyone loves?
If you try to target everyone you end up not reaching anyone.
Today, Nina shares with us some things to avoid when you start putting together your marketing plan. It’s strategic planning month here at Insivia, which means we’ve been discussing lots of different strategies and things you should be doing when putting together your marketing plan for next year. Today, I want to talk about something […]
Determining a marketing budget for a SaaS or Software company can be a challenging exercise. Often there is no one right answer for everyone but there are ways to help you attack the problem. Below, read our expanded article and watch our video with Andy Halko as he shares some helpful tips on how to […]
Before you can begin putting together an effective marketing plan, it’s important to make sure you have a business plan in place. Today Andy talks about understanding the long term and short term goals and objectives of your business, before you start planning your marketing. One of the things I wanted to talk about today […]
Today, Andy shares with us what a “Blue Ocean” strategy is and how to implement it in your business and marketing strategies. Blue Ocean Strategy – A Red Ocean is an ocean where there’s a lot of competition, a lot of people fighting and a lot of blood in the water, which makes it […]
As audience analysis month draws to a close, Rick goes over the basics to make sure we understand the goals and importance of taking time to analyze your audience. It’s audience analysis month here at Insivia, so lets go over some of the basics and make sure you understand the importance of analyzing your audience. […]
Marketing and strategic marketing is sort of like the difference between a piece of cheese and using that piece of cheese to make some delicious lasagna.