The median startup spends 92% of first year revenue on customer acquisition, taking 11-months to payback their Customer Acquisition Cost Quote / Stat
It’s 9x cheaper to retain existing customers than acquire new customers: costing $0.13 to acquire any additional dollar of revenue Quote / Stat
It’s 4x cheaper to upsell existing customers than acquire new customers: costing just $0.28 to acquire an additional dollar of revenue Quote / Stat
It’s common for startups to grow rapidly, doubling or tripling in size year over year, until they hit $5M in ARR Quote / Stat
The fastest growing SaaS companies scale their organizations rapidly, growing their teams by an average of 56% each year Quote / Stat
Even if a software company is growing at 60% annually, its chances of becoming a multibillion-dollar giant are no better than 50/50 Quote / Stat
