Growth Strategy

A strategic plan answers questions about who should be on the team, where is the company going, why are we different, how do we close deals, and what does it mean to deliver for clients. See our thoughts on strategic planning.

Avoid Vague Goals in Your Marketing Plan

Article in Agile Marketing

Today, Nina shares with us some things to avoid when you start putting together your marketing plan. It’s strategic planning month here at Insivia, which means we’ve been discussing lots of different strategies and things you should be doing when putting together your marketing plan for next year. Today, I want to talk about something […]

How to Determine a Marketing Budget

Article in Agile Marketing

Determining a marketing budget can be a challenging exercise.  Often there is no one right answer for everyone but there are ways to help you attack the problem. Below, read our expanded article and watch our video with Andy Halko as he shares some helpful tips on how to create a budget for next year’s […]

The Importance of a Business Plan

Article in Growth Strategy

Before you can begin putting together an effective marketing plan, it’s important to make sure you have a business plan in place. Today Andy talks about understanding the long term and short term goals and objectives of your business, before you start planning your marketing. One of the things I wanted to talk about today […]

Blue Ocean Strategy

Article in Growth Strategy

Today, Andy shares with us what a “Blue Ocean” strategy is and how to implement it in your business and marketing strategies.   Blue Ocean Strategy – A Red Ocean is an ocean where there’s a lot of competition, a lot of people fighting and a lot of blood in the water, which makes it […]