Agile Marketing

How to create engaging content for your website

Article in Agile Marketing

It’s important to create engaging content for use on your website. Think about using different types of content like calculators, whitepapers, assessment tools and step-by-step articles. Once you have your content created you should then determine the best place on your site to distribute the content to your audience.

Five tips for overcoming cookie-cutter marketing

Article in Agile Marketing

Gone are the days of throwing up a paid Google ad, luring in prospects with a ‘free report’ (a poorly disguised/glorified sales letter), and then peppering that prospect contact list with email offers. Gone even are the days of filing a social media feed with generic quotes and content. Consumers are getting savvier by the minute and aren’t falling for the generic messages any longer. They expect better. They expect directed, personalized, unique messaging speaking directly to them and their needs.

Optimizing Your Web Content for Tech Companies

Article in Agile Marketing

Website optimization is extremely important in order to keep your site up to date and feeding search engines and your audience valuable information. Many technology companies feel the need to revamp or redo their website in order to meet current standards. Many of these sites provide a ton of content with the mindset that search […]

PPC and Paid Advertising: Burning Cash or Driving Leads?

Article in Agile Marketing

These days, with so much competition in the digital marketplace, it’s important to have effective PPC and advertising campaigns that are planned and executed well. So many businesses just hemorrhage out cash without seeing the results they want. In this seminar, Insivia founder and CEO Andy Halko explains how you can improve ROI from PPC and […]

Personalize Your Marketing with Social Media and Automation Platforms

Article in Agile Marketing

When it comes to personalized marketing, there are plenty of avenues you can utilize. Programs such as MailChimp and HubSpot, to name a few, provide you with marketing automation through various methods, including smart calls to actions, smart landing pages and email campaigns. Once the user gets to your website, however, it’s up to you […]

Nurture Leads with Personalized Marketing

Article in Agile Marketing

In this Insivia insight, Patrick talks about remarketing and retargeting ads. These are a great PPC function that allow you to individualize the experience of your audience. Remarketing ads work by sending targeted messages to the user based on their browsing history and behavior. As Patrick notes in the video, good examples of these are […]

Integrating Content Marketing and Automation

Article in Agile Marketing

When you think about the content your company produces, think of it as a seed. It’s something that’s going to drive customers – both current and potential – to an automated platform. It gets them to convert into a list and stay engaged with your brand. So if you’re creating great content, and distributing it […]

Finding Topics for Your Content

Article in Agile Marketing

In this Insivia Insight, Andy lists some of the best places to find ideas for content. Undoubtedly, finding good topics for your content is a big challenge. With so much content being created daily, it’s hard to come up with unique or interesting topics that haven’t been done to death already. For more ideas on […]

What Role Does Content Play in SEO?

Article in Agile Marketing

In this Insivia Insight, Justine talks about how content quality affects SEO rankings. An effective content marketing strategy will do a lot for your business, and one of the lesser known benefits is increased SEO ranking. Backlinks are an important ranking factor, and the more useful your content is, the more sites will link to […]