Agile Marketing

Agile marketing is when a smart, targeted strategy drives constant experimentation, measurement, and evolution. Explore our insights on marketing.

Managing KPIs with Analytics

Article in Agile Marketing

Key Performance Indicators Last week we provided an introduction to some of the basics of Google Analytics. This week we’re going to dig a little deeper, and we’ll start with key performance indicators, or KPIs. KPIs are core actions or metrics that you can establish that have a profound impact on your business. They are […]

An Analytics Primer

Article in Agile Marketing

Analytics can be very intimidating. There is so much information that its far too easy to get lost in a a sea of numbers and charts, but once you get past the relatively steep leaning curve, you will discover that it is an incredible asset to your business. Analytics can tell you where your web […]

50 Must-Know Stats About Video Marketing 2016

Article in Agile Marketing

The world of video marketing continues to grow and your company has the opportunity to grow with it. Here are 50 video marketing statistics that you need to be aware of for 2016.According to a report published by Forrester, including video in an email leads to a whopping 200-300% increase in click-through rate.According to ComScore, […]

The Death of Content Marketing

Article in Agile Marketing

Content Marketing is the big buzz word, but too many people are creating crap and there are more joining the bandwagon every day. The next evolution will be interactive, individualized content.  

Striking a Balance In Marketing and Content Strategy

Article in Agile Marketing

Conflict. The word has a negative connotation, though totally undeserved. Without conflict we would have no growth or change in drama, and in turn no cinema, theater, or literature. As much as we claim to hate conflict in the day-to-day grind, and go to great lengths to avoid it, conflict certainly adds color to our life. Life […]

Video and Animation Marketing

Article in Agile Marketing

Video and animation content is the most powerful form of media on the Internet. In this presentation, you will find some shocking statistics about video and animation as well as some applications in modern marketing strategies.

What is an SEO Audit?

Article in Agile Marketing

There are a lot of things that go into have an accessible, successful website. An SEO Audit will look at the factors that affect how many visitors your site gets, and will help you determine if that number is as high as it should be. What is SEO? SEO, or Search Engine Optimization, is how […]

5 Simple Tips for the Ultimate LinkedIn Lawyer

Article in Agile Marketing

LinkedIn is a great tool for law professionals because it’s the online version of the networking you’ve already been engaging in for years. Because word-of-mouth drives so much of a law firm’s business, and most social engagement now occurs online, LinkedIn is especially important for lawyers. Use these tips to make the best of your […]

Marketing Strategy vs. Marketing Plan

Article in Agile Marketing

So you’ve tried every marketing tip in the book, and you still aren’t seeing results. You’ve started a blog, engaged on social media, made videos, and done everything else you’ve been recommended. Despite your extensive efforts, you haven’t seen any increase in your business. So what’s the problem? The problem probably isn’t what you’re doing, […]

Creating Content on a Budget

Article in Agile Marketing

I’m sure you’ve heard the news- content marketing is key. Content marketing is the term for using original content to attract people to visit your website or buy your product. If you want to be heard, you have to say goodbye to traditional advertising and say hello to producing content that will draw people to […]

Why a Mobile-Friendly Site Improves Your Rank

Article in Agile Marketing

You’re at a friend’s house and you want to go to a restaurant. You aren’t familiar with the area, so you use the Google app on your phone to search “restaurants nearby.” You see two promising Mexican options and decide to look at the menus, but one of them makes you zoom and pinch the […]

Search Optimization Redefined

Article in Agile Marketing

Search Optimization is an key strategy for lead development, but can be very confusing on how to impact. Our seo seminar goes through everything from search statistics, the Google business model and tactics to improve your rank.  The slides used in the presentation provide a story for how search optimization works and what strategies you […]

Top 10 SEO Mistakes To Avoid

Article in Agile Marketing

With so much to focus on in Search Engine Optimization it is easy to make a mistake. We’ve made a list of the top 10 SEO mistakes you should try to avoid when working on your SEO campaign. 1. Choosing Keywords Without Research In order to effectively optimize the?types of keywords in seo for your […]

7 Free Tools to Improve Your SEO

Article in Agile Marketing

Taking on a Search Engine Optimization (SEO) campaign can be daunting at times, so to help out with your efforts we’ve found 7 free tools that can help get you started. Google Analytics Google Analytics is a free service that allows you to run analytics any website you own. Google Analytics tells you how people […]

Marketing Campaigns You Can Fall in Love With

Article in Agile Marketing

Valentine’s day is a time for love, chocolate, and marketing. No, really. We’ve seen an increase in spend and a growing number of purchases outside of the traditional spousal gifting in recent years. February 14 has grown to be a very important date to marketers. But don’t stifle the brilliance displayed during holiday campaigns to […]

Why Your Marketing Choices Are Hurting Your Business: Social Media

Article in Agile Marketing

In today’s digital age, I’m still adamant on reading actual, physical books where I can flip through pages and reread quotes, chapters and entire novels I find intriguing. It wasn’t until recently, though, that my love of reading hard-copies crossed over into my digital marketing world. I quickly realized how many amazing business books were […]

How To Get a Head Start on Marketing Your Product

Article in Agile Marketing

When developing a new product or service many people don’t think to begin their marketing ahead of time. Doing this can greatly increase your chances for success. In this insight Andy shares a few ways you can get your product out to your audience before it launches. Did you like this insight? Make sure you […]

What Should You Do Once You Have a Customer? – SAAS Marketing

Article in Agile Marketing

Once you close a lead it’s important to make sure you do everything you can to give them a great experience. This won’t just help retain the customer, but can also lead to referrals.  In this insight Patrick explains what you should be doing to make sure your customers get what they need and come […]

3 Ways Manufacturers Can Market Using Their Vendors

Article in Agile Marketing

There are a lot of different ways to market your company, but very few think to use resources like their vendors to do so. In this insight Andy describes three different ways manufacturers can benefit from using their vendors with different marketing initiatives. Did you like this insight? Make sure you stay connected to our […]

An Example of Merging Digital and Traditional Marketing

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Matt shares an example of how to merge your digital and traditional marketing tactics. We’re talking about traditional marketing this month, so lets talk about how you can mix digital marketing with traditional marketing in the same campaign. Let’s say you are a car manufacturer and you have a specific vehicle that you are trying […]

The Value of Hosting or Sponsoring Events

Article in Agile Marketing

Today Nina talks about the value of hosting or sponsoring events. Effective marketing is all about providing value to your customers and giving them an experience that they will remember. One of the best ways to do this is by hosting or sponsoring events. Events give you the opportunity to directly interact with your potential customers, […]

Bringing a Digital Twist to Trade-Show Designs

Article in Agile Marketing

Today Patrick talks about how you can bring a digital twist to trade-show designs. Something that is really great to do is to tweak your trade-show marketing campaign by giving it a digital element. Bringing a digital aspect to a traditional element such as a booth or handout can really help generate buzz for your […]

Ways to Evolve Traditional Marketing

Article in Agile Marketing

Derek talks about how to evolve your traditional marketing campaign. Like we’ve said before, traditional marketing is not dead! Digital marketing is not going to get rid of traditional marketing, but traditional marketing does need to evolve, adapt, and integrate with digital. A lot of our customers, especially manufacturers need to utilize traditional marketing techniques […]

How Can You Use Content Marketing in Traditional Marketing Campaigns?

Article in Agile Marketing

Today Andy explains how you can incorporate your content marketing into traditional marketing tactics.   How can you use Content Marketing in Traditional Marketing? Content Marketing is one of the biggest trends right now and you can really benefit from it by incorporating it into your traditional marketing campaigns. When you are sending direct mail […]

Looking In On Your Competitor’s PPC Advertising

Article in Agile Marketing

Today Matt shares how you can take an in depth look into your competitor’s PPC campaigns. Video Transcription Hey guys this month we are talking about pay per click advertising and today I just want to talk about how you can get a competitive advantage. The first one being to make sure you’re doing research. […]

Avoid Vague Goals in Your Marketing Plan

Article in Agile Marketing

Today, Nina shares with us some things to avoid when you start putting together your marketing plan. It’s strategic planning month here at Insivia, which means we’ve been discussing lots of different strategies and things you should be doing when putting together your marketing plan for next year. Today, I want to talk about something […]

How to Determine a SaaS Marketing Budget

Article in Agile Marketing

Determining a marketing budget for a SaaS or Software company can be a challenging exercise.  Often there is no one right answer for everyone but there are ways to help you attack the problem. Below, read our expanded article and watch our video with Andy Halko as he shares some helpful tips on how to […]