Agile Marketing

Agile marketing is when a smart, targeted strategy drives constant experimentation, measurement, and evolution. Explore our insights on marketing.

Driving ROI from Analytics

Article in Agile Marketing

Analytics is challenging with an incredible amount of data, new features, and no clear way to understand what it means. That’s why we are hosting a workshop at the Insivia offices August 18, 2017 from 12:00(noon) – 1:30. Here, you’ll learn everything you need to know about Google Analytics including: What Google Analytics is and […]

The Social Side of Commercial Real Estate

Article in Agile Marketing

There’s no doubt that social media has had a tremendous impact on our lives. We’re constantly posting, updating, liking, sharing, or scrolling through our news feeds. While “social” may imply “personal,” we’ve all come to expect that social media is so much more than what is going on in our daily lives. It’s become a […]

Using Software Demos in Your Marketing Funnel

Article in Agile Marketing

Are you using demos to promote your software? In this video, Andy discusses how to effectively incorporate demos into your sales funnel. Using the right demos for your product can drastically increase your sales, so why not make sure you are making the most of your marketing efforts! Check out Andy’s first video on explainer […]

5 Top-Notch Animated Explainer Videos

Article in Agile Marketing

Picture this: You have a product that no one knows about. You start researching some marketing strategies and find something called an explainer video. After learning about what an explainer video is and how effective it can be, you decide that creating your own is the best way to get the word out and generate […]

Explainer Videos and How to Leverage Them

Article in Agile Marketing

Andy defines what explainer videos are and shares some tips on how to make sure yours is as effective as possible in order to maximize your sales.   Check out Andy’s second video on product tours here. Check out Andy’s third video on demos here.

How Explainer Videos Can Benefit Your Software Company

Article in Agile Marketing

You have the most amazing software that will considerably improve the professional or personal lives of your potential customers. Now all you have to do is get them to install it. One of the best ways to increase customer engagement and drive sales of your product is video marketing. In fact, four times as many […]

Saving SEO Face in the Wake of a Website Redesign

Article in Agile Marketing

You’ve worked hard over the years making sure your website is well-optimized. You’ve spent countless nights reading up on Google’s latest algorithm updates, wondering how they’re going to affect your website traffic and search rankings. You may have dabbled in some black- or grey-hat techniques in the past, but you’ve since seen the errors of […]

Delivering Value Through Personalized Email Marketing

Article in Agile Marketing

Think about the last time you went to buy a car. Odds are, you didn’t just walk into a dealership and buy one immediately. You probably looked at a few, test-drove some of them, and then picked one or two you really liked to mull over. How about after you left the dealership? There’s a good […]

Why Search Traffic Is Still the Top Driver for Software Companies

Article in Agile Marketing

In a world of ever-evolving technology and processes, a lot has changed when it comes to SEO. Because of this change, B2B marketers need to reconsider their lead generation strategies. Need more convincing? Check out these statistics Google found on the most recent trends: Almost half (48%) of customers uncover B2B tech brands they haven’t […]