Of course a simple click of a banner ad will get someone to your site most efficiently. However, don’t shy away from using other forms of advertising to drive traffic to your site. Print, radio and tv can be successful if developed correctly and chosen wisely.

For one client, on a tight budget, we ran an advertising campaign to attract visitors in the age range of 16-21 years of age. By choosing the best radio station for that demographic and creating an on-site broadcast with giveaways, we generated a specific awareness for the client. Through the “request info” tab on their website we tracked more hits on the site coming from radio than any other form of advertising for the campaign. ┬áThese hits also were more likely to engage the services of the client.

The key is to use a broad spectrum multimedia ad campaign to gain brand identification and to have a url that is trackable, easy to remember, and makes sense. No matter what media you chose, if done well and on message, you can gain a significant amount of traffic to your site.

Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.

September 19, 2019 Seminar

Driving Traffic To Generate Leads: Content Marketing, Paid Ads & SEO

If your business if starving for new leads but struggling with all of the noise, rising costs, and a rapidly changing landscape of the digital marketing world, this seminar will equip you with what you need to gain momentum and leave with an actionable gameplan.

Details + Registration