Patrick explains how you can bring an agile approach to your marketing strategy.

 

Video Transcription

I absolutely think that an agile approach can be brought to marketing. Agile development is something that the software industry developed. Facebook is actually a great example. Their motto is “move fast and break things,” so it can definitely be brought to marketing. You just don’t have to be afraid to disrupt what’s expected, to do something different. The best thing about agile marketing is that you can make small changes to really accomplish a big goal, and you can really even see past that goal and move on forward. I think one of the coolest things about agile marketing and agile development is that ideas can really come from anywhere from the CEO to the receptionist.



Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.

September 19, 2019 Seminar

Driving Traffic To Generate Leads: Content Marketing, Paid Ads & SEO

If your business if starving for new leads but struggling with all of the noise, rising costs, and a rapidly changing landscape of the digital marketing world, this seminar will equip you with what you need to gain momentum and leave with an actionable gameplan.


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