Tony Zayas

Insivia Re-launches SaaS Founder Show

Article in News

For immediate releaseWith the evolution and growing influence of SaaS companies, Insivia moves to spotlight SaaS founders and share their experiences and insights with other leaders, developers and professionals in the industryCLEVELAND, OHIO, October 29, 2020 — In its continued creative and innovative efforts to share its insights and specific expertise with technology, device and […]

Who’s in Charge of Retention?

Article in SaaS Retention

The Marketing Budgets Report by Econsultancy revealed a bias by companies toward acquisition marketing. This bias comes at the expense of customer retention. What does this statement mean? Many organizations actively place a lot of emphasis and spend more money on customer acquisition programs. Unfortunately, these organizations are not paying equal attention to customer retention […]

User Retention: Don’t Wait Until They’re Gone

Article in SaaS Retention

Churn is a RealityChurn is a reality that all SaaS companies must accept. Every customer you acquire will eventually churn. When and how depends on how your organization handles retention efforts. Churn is a silent killer of the modern-day SaaS business.What is Customer RetentionUser retention is the rate at which your SaaS company can keep […]

Customer Feedback: Why You Need It

Article in SaaS Retention

Customer feedback is essential. Organizations that listen to their customers grow faster. Customer feedback is a powerful guide that provides you with critical insights. You can use the feedback to improve your products, revise your service delivery strategy, and optimize customer satisfaction. What is Customer Feedback? Customer feedback is a summary of how your products […]

Customer Communication for SaaS Retention

Article in SaaS Retention

The customer is the core of any business. With strong interpersonal skills, you can maintain excellent communication with your clients. Customer communication for SaaS retention is the key to building lasting relationships and combating churn. A happy customer is an advocate for your SaaS business. Happy customers are willing to promote and recommend your business […]

SaaS Experience Journey Mapping

Article in SaaS Retention

Journey maps are a standard user experience tool. Journey maps come in different shapes, sizes, and formats. Depending on the context, we can use these tools in a variety of ways.In this article, we shall examine experience journey mapping from different planes. We shall discuss the definition, importance, and possible examples of the subject matter.What […]