Matt Benedetti Articles & Insights

With the new iPhone 5 release along with the iOS 6 update, many business owners are left wondering how they get their business’s listed on the new Apple Maps app. To help many of you with this burning question we’ve found the easiest way of accomplishing this. Here is a step-by-step guide to get listed: […]

Andy talks about how you can use split-testing to optimize your email marketing campaign. Video Transcription Alright, so I want to talk about split testing for email. Basically what you want to do when your sending out any email marketing campaign you can break it up into different segmented lists. So you break your thousand […]

When running any kind of marketing campaign, it is important to measure your successes with Key Performance Indicators (KPIs). It’s also important to measure the right KPIs so that you don’t waste time and money. You want to measure performance so that you can improve your efforts and make your campaign even more successful. Although […]

Andy explains the difference between global bounce rate and page bounce rate and what you should be looking at. Video Transcription When your looking at analytics your going to have a bounce rate which is the rate when people come to a website and leave right away. So when you’re looking at your analytics you’re […]

Andy talks about the importance of branded search terms and how you should be using them to boost your site. Video Transcription Morning everybody, I want to talk about branded search terms this morning. What I want to see is if they are good or bad. So a branded search term is when someone searches […]

Patrick gives you some pointers for making an online video. Video Transcription When you’re developing your strategy for video on the web you have to remember that the audience’s attention span is typically quite low. That answer really does depend but here are a couple things to keep in mind. Get to your point pretty […]

Andy talks about Google alerts and whether or not you should use them. Video Transcription We’re talking Google alerts this morning and what I want to talk about is just setting up very simply whether for your own personal name our your company’s name Google alerts. All you have to do is go and set […]

Patrick explains how a business can use Instagram to improve their presence and how to sell on Instagram.Video TranscriptionInstagram can definitely be used for business. It’s really taken off over the last eighteen months and I think it can be used for business in a number of ways. You can show off your culture at […]

It’s been enough time now that mobile-oriented websites are not only a great way to connect with consumers on the go but they’re also a vital part of any business’ marketing plan. These sites allow individuals to connect with a company no matter where they are and to take advantage of the services the business […]

We know that content writing is one of the most difficult parts of a new website initiative. Maintaining that content is even harder. Consider content strategy as part of your website plan and overall marketing strategy. Think about those brochures you got printed four years ago. Did you rebrand? Offer new services? Create a landing […]

Andy lets you know what your business should be thinking about most when looking at marketing solutions. Video Transcription When you’re looking at marketing solutions there’s a lot to look at, but one of the most important pieces is return on investment (ROI), and looking at that through agility and optimization. What you want to […]

Colin explains some do’s and don’ts when creating an online form.     Video Transcription I always recommend keeping forms simple and clean. Customers are trying to accomplish a goal when they are filling out one of your forms. Whether it’s buying a product, leaving a comment or signing up for a newsletter. The form […]

A call to action is when you request a site visitor to perform some act or action like signing up for a newsletter or filling out a questionnaire. When placing these requests within your site, it is always important to consider what and how many there should be. Many sites get bogged down with too […]

Driving your target audience to your site is never an easy task, especially if you’re trying to do it with the use of backlinks. Although there are many tactics you can take when it comes to Search Engine Optimization, building backlinks has become one of the main building blocks to great SEO. So what are […]

The twitterverse is crowded with information rapidly running down your newsfeed. Reading and engaging with every tweet would be a 24/7 job�at least! To stay up to date on all social media platforms and to get the most out of it, you need to start working smarter, not harder. With millions of people on Twitter […]

I remember being in the computer lab in grad school when my friend Sue said, “I think I’m going to get an iPod.” I thought, “Why the heck would you want an iPod?” Then six months passed, and I couldn’t remember what it was like to not have an iPod. It was interesting: at first, a lot […]