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SaaS Founder Interview Show

Fascinating conversations with successful SaaS founders who share their journeys, learnings, and insights.

The SaaS Founder Show

If you are looking to develop a mobile app you need to decide whether it should be a Native app or an HTML5 app. Andy explains the difference and lets you know which one you need for your app. Video Transcription If you’re looking to create a mobile app, something’s to consider is whether you […]

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Andy discusses a new trend in web design called Fixed Position Navigation. Video Transcription Fixed position navigation is an interesting little trend that is starting to happen in web design right now. It’s where you create navigation, your links to your main pages, your home, contact and whatever else you might have and you give […]

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December 7, 2012 Cleveland- We are pleased to announce that OneCommunity’s Website Redesign received the Silver Apex Award for Website Design. In it’s 10th year of recognizing talent in the marketing and Communication fields in Northeast Ohio, the Apex awards were officially announced November 14th. Companies from across Northeast Ohio who live in or provide […]

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Should you be creating content or curating it? Andy lets you know which one you should be focusing on. Video Transcription Should you do content curation or content creation? Well the difference is that content creation is when you are creating your own content. You’re writing articles, you’re creating videos, you’re designing infographics, whatever those […]

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SaaS Brand Strategy Show

10 episodes exploring audience prioritization, market differentiation, positioning, voice and more.

Growth Strategy Show

Andy talks about displaying your employees on your website, and if you choose to, what you need to make sure to do. Video Transcription One question I get a lot is about whether people should show their employees on their website, whether in images or video or whatever it might be. I’m really a fan […]

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SaaS Website Conversion Show

We're talking all about how to increase website results through conversion tactics.

SaaS Website Design Show

Andy explains what you need to keep in mind when designing and improving your website. Video Transcription Morning, everybody! One thing to think about when you’re designing your website is that your visitors have been somewhere else, and they have been looking around for products and services like yours. You may be even sending them […]

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Transform Skepticism into Success: Why Flaunting Your Client List Might Be Your Smartest Business MoveDare to Display: Why Hiding Your Client List Is Costing You More Than You Think In the cutthroat arena of technology and SaaS websites and driving customers, every player guards their treasure—clients—like dragons over gold. There’s a pervasive myth that to […]

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Andy (and Monty) gives you a taste of Insivia’s culture and few ideas for encouraging a positive work environment. Video Transcription Hey, everybody! I just want to talk a little bit about if you want to encourage employees to join your team, if you want to have a great place where people can have fun […]

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With the holidays coming up, Andy lets you know how you can improve your ecommerce site. Video Transcription Hey, everybody! The holidays are coming up and it might be time to prepare your ecommerce site for the holiday sales. If you do have an ecommerce site then most likely what you want to do is […]

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Patrick lets you know why a CMS can help with your marketing efforts. Video Transcription Starting a social media or blogging campaign can be a little daunting at times so here are a couple tips. You know when you’re getting started make sure you think about your frequency that you’re posting and how often you’re […]

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When creating content for your site whether it be a blog or a website, you should consider creating video posts. Videos can help with the effectiveness of your content in multiple ways. Here are the Top 10 reasons you should be using video in your posts. 1. 700 YouTube videos are shared on Twitter every […]

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Andy lets you know what you can do to prepare for a sales meeting. Video Transcription So, what’s the best way to prepare for a sales meeting? One of the things that I do and I think a lot of us people that are out there talking to new customers is to do research get […]

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When you’re trying to rank high in search engine results, you need to make sure you’re selecting appropriate keywords. You can go about doing this in a few ways, here are some tips when making your selection: Find words with balance����������� When looking for keywords you need to find a good balance between searches and […]

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Andy gives his reasoning on why you should consider using video. Video transcription So why is video a good tactic for your marketing? Well there’s a couple reasons. The first is that you can really create a personal connection with your audience. Having yourself on video and talking to someone is a great way to […]

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Chad lets you know how you should begin your logo redesign. Video Transcription When redesigning your logo, it always begins with research. See what’s working with your logo, see what your audience enjoys and see what needs to be changed. Come up with a list of traits that really exemplify what your brand and logo […]

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Andy discusses how often you should be updating content and how to keep it valuable to your audience. Video Transcription So, how often should you update the content on your website? Well, really, it should be as often as possible, but only as long as it’s valuable to your audience. The one thing that I […]

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Patrick lets you know why a contact form is essential for your website.Video TranscriptionWe always recommend that you consider using a contact form on your site and there’s a couple really good reasons. First, it lets you collect information about your site visitors like their company name, address, phone number, and email. This allows you to […]

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When planning a post you should consider the benefits of including a picture. With social media being a part of our everyday lives, you need to be able to make your marketing the most effective as possible and sometimes that means being visually appealing. Here are the top 10 reasons you should consider including images […]

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Andy lets you know why infographics are a great way to display your content. Video Transcription So using infographics is a great tactic for your website. An infographic is basically taking text, statistics and other information and turning it into a graphical format, something that is an engaging and exciting visual for your users. Infographics […]

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Patrick lets you know if your company should be using a blog. Video Transcription Something that we’re asked about quit frequently is if my company should be using a blog? And I do think that it is important for your company to use a blog or a resource library or a news update section or […]

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Andy gives a few tips for choosing a domain name for your site. Video Transcription When looking at choosing a domain name you really want to do a couple things. You want to first look at what are some main keywords that you can use in the domain. When people are coming to the site […]

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Often we get clients who bring in a months worth of high-level analytics and will try to use it as a barometer for their success or failure. “My bounce rate is 45%, time on site is 3:20 minutes and pages per visit are 4.3.”Now, these aren’t bad metrics, but looking at them from such a […]

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Colin explains Alt and Anchor text and how they are used by search engines. Video Transcription Alt text and anchor text are both important parts of your website to help with your overall search engine rank. Alt text is an alternative bit of information for an image or multi media part of your site. They […]

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Andy gives you a few tips on how you should be developing your invisible interfaces. Video Transcription Something really important when you’re developing interfaces, and this applies for a website, software, mobile app or whatever it might be, but what you really want to do is make an interface so easy that the user doesn’t […]

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With the new iPhone 5 release along with the iOS 6 update, many business owners are left wondering how they get their business’s listed on the new Apple Maps app. To help many of you with this burning question we’ve found the easiest way of accomplishing this. Here is a step-by-step guide to get listed: […]

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