The Perfect Time to Tweet


The twitterverse is crowded with information rapidly running down your newsfeed. Reading and engaging with every tweet would be a 24/7 job—at least! To stay up to date on all social media platforms and to get the most out of it, you need to start working smarter, not harder. With millions of people on Twitter […]

Smart, Fearless Marketing Strategies for the Unpredictable


I remember being in the computer lab in grad school when my friend Sue said, “I think I’m going to get an iPod.” I thought, “Why the heck would you want an iPod?” Then six months passed, and I couldn’t remember what it was like to not have an iPod. It was interesting: at first, […]