Matt

Too Much Information to Fill out an Online Form

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Colin explains some do’s and don’ts when creating an online form.     Video Transcription I always recommend keeping forms simple and clean. Customers are trying to accomplish a goal when they are filling out one of your forms. Whether it’s buying a product, leaving a comment or signing up for a newsletter. The form […]

What is Responsive Design?

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Andy talks about Responsive Design and how it can be used. Video Transcription Responsive design is a new technique that actually changes a website as the screen size changes. What we can do instead of creating a different version for the different devices that we use like a TV, computer, phone or an iPad, we […]

Calls to Action

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A call to action is when you request a site visitor to perform some act or action like signing up for a newsletter or filling out a questionnaire. When placing these requests within your site, it is always important to consider what and how many there should be. Many sites get bogged down with too […]

The importance of brochures – Insivia Insights

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Patrick lets you know what to think about when using brochures and print collateral. Video Transcription Brochures and print collateral are always going to be important, but what we really need to think about is how it is being used. There has to be a strategy behind it, and we like to point that print […]

How can you simplify the content writing process?

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Laura shares two tips you need to keep in mind when taking on content writing for the web.   Video Transcription We know that the content writing portion of your web redesign project can be the most daunting, so to make it a little easier for you before you put pen to paper here are […]

User’s First Impression of a Website relate to Repeat Visits

Article in Videos

Chad talks about how you can make sure your first impression of a website is worth a repeat visit.   Video Transcription The best way to make a visitor return to your site multiple times is to make the experience enjoyable. Make the site very easy to navigate, and make the end results of the […]

Why is Mobile Important?

Article in Videos

Cell phones and mobile devices have changed the way people do business, and Andy explains why you should explore your options.   Video Transcription Mobile is really important and it’s a popular trend right now. People are really starting to browse on other devices. Things like their phones, iPads, TVs, and even refrigerators are coming […]

The Importance Of Optimizing Content

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Search engines are a part of everyday life, and optimizing your site is important to its overall success. Google alone accounts for more than 1 billion searches being conducted per day with consumers searching for goods and services. This is why a huge amount of the traffic to your site is from search engines. Unfortunately […]

How to Create Backlinks

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Driving your target audience to your site is never an easy task, especially if you’re trying to do it with the use of backlinks. Although there are many tactics you can take when it comes to Search Engine Optimization, building backlinks has become one of the main building blocks to great SEO. So what are […]

MailChimp

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MailChimp is an email service provider, and a very intriguing solution for all your email marketing needs. The system itself is very robust, with features such as: A/B split testing Autoresponders Dynamic Content However, Mailchimp is extremely intuitive, and easy to get started with. Newsletter signups operate under a double opt-in philosophy to keep bounces […]