Matt

5 Ways to Get Your Site to Rank Higher

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Trying to achieve a good search engine ranking is a challenge, but if you take the time to look into your audience’s behaviors and examine your options, you’ll find that moving up in the ranks is an achievable goal. Here are five ways you can start to move on up! Research You can’t effectively optimize […]

Should You Be Exercising Your SEO Rights?

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  Due to the increased amount of consumers turning to the Internet before they make a purchase decision, companies need to give some extra attention to search engine optimization to help drive sales.   Although theoretically all websites should be optimized, it’s more important for some websites than others. But how do you know if […]

Top 10 Ways to Fail at Social Media

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With companies jumping on the Social Media bandwagon left and right, there are many mistakes that need to be learned and avoided. We’ve compiled a list of 10 ways you can fail and what to do to avoid throwing time and money away. 1) A one sided relationship works. If you get a response from […]

E-Commerce Platforms for Success

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In the world of e-commerce businesses are striving for one thing, to do business better and faster. It’s about attempting to give your customers controlled access and let them serve themselves. In order to achieve the results you want, you must dedicate your efforts to a series of online tactics and integrate your business seamlessly […]

Why Use Opt-In Marketing?

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Today Colin talks about Opt-In Marketing and how to make it work for your campaign. Video Transcription Opt-in marketing is the idea of giving your customers a choice to receive further marketing communication from you, usually email. Typically the approach is on a checkout form or a contact form to have a check box that […]

10 Design Mistakes To Avoid: Part 2

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6) Making the Company Your Friend This is where the battle between the designer/developer and the marketing department comes to a head. Companies always want more information from their audience to help further target their marketing strategies, and to get this data they’ll want as many surveys filled out and social media links clicked as […]

What is Toggle Navigation?

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On today’s Insivia Insight Colin explains Toggle Navigation and how you can use it for your mobile site. Video Transcription One idea worth checking out for a mobile website is toggling navigation. Because mobile has a limited amount of space, if you could put where maybe it’s optional or maybe your main navigation hidden off […]

How Can Infinite Scrolling Help Improve a Website?

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Colin lets you know what infinite scrolling is and how it can help your website. Video Transcription Another emerging technology in 2013 is infinite scrolling. Although it’s been around for a little while, it becoming popular with many website today. With most websites if you have a large amount of content you have to use […]

What can a Product Configurator do for a Business?

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Patrick fills you in on a few ways you can use a product configurator to improve your customer experience and help close a sale. Video Transcription A product configurator is a great way to show the difference between an engineered custom product and the off the shelf products your business might sell. Your configurator will […]

What is the Five-Second Test?

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Today Andy lets you know how you can use the Five-Second test to check the usability of your site. Video Transcription If you are looking to do some simple things for usability testing there’s a really easy way to go out there and get some feedback. We call it the five-second test where basically you […]