Matt Benedetti Articles & Insights

Explore the benefits of growth hacking for SaaS companies in our blog, “Decoding Growth Hacking: The Fuel for SaaS Companies.” Learn how innovative strategies can boost user acquisition and drive sustainable growth in a competitive market.

Explore proven UX/UI design strategies to elevate your FinTech platform in “Unlocking Success in FinTech: UX/UI Design Practices that Seal the Deal.” Learn how intuitive, secure designs enhance user engagement, boost conversion rates, and build trust, positioning your business for success in a competitive market.

Explore how AI-driven personalization is revolutionizing SaaS user experiences, offering customized interactions and enhanced efficiency. Discover the transformative potential of AI in the SaaS sector, and how your business can leverage these advancements for success.

Explore the transformative role of strategic consultancy in EdTech lead generation, focusing on market analysis, effective strategies, and data-driven decision making to navigate competition and drive success.

Dive into the benefits of gamifying your free trial experience to engage users deeply, retain them longer, and convert more leads into sales in the competitive SaaS industry. Discover innovative strategies, the power of first impressions, and the impactful role of gamification in driving user satisfaction and conversion rates.

This article outlines strategies for mastering sales in the EdTech SaaS sector, emphasizing the importance of understanding the unique landscape, stakeholder needs, and the challenges of selling to educational institutions.

“Decoding EdTech” explores the evolution of educational technology from blackboards to AI and VR, emphasizing its growth accelerated by COVID-19. The guide covers key historical milestones, leading companies, and emerging trends, highlighting the shift towards personalized, accessible, and interactive learning experiences in education’s future.

In the dynamic landscape of marketing, the shift towards remote work is reshaping agency dynamics. Embracing this change requires cultivating a foundation of trust, responsibility, and effective communication, ensuring that marketing teams not only adapt but flourish in the evolving digital era.

The shift to remote work in marketing necessitates a focus on recruiting, onboarding, and managing remote teams effectively. Prioritize qualities like self-motivation and strong communication when hiring, and implement clear expectations, virtual team-building, and transparent communication for success in the evolving remote agency landscape.

How to Design a Great Knowledge Center for a Software Company WebsiteA Knowledge Center is impactful to both lead generation and user retention.Every SaaS company should spend time strategizing how to execute a great knowledge center that will support their objectives.The key is to understand that the knowledge center truly is a driver for MRR.Explore […]

According to BrightEdge, 68% of online experiences begin with a search engine. Nowadays, it’s all about who makes it to the top of Google search results.

Is your Software as a Service (SaaS) website getting your desired organic traffic but still finding it challenging to generate leads? It’s time you consider gearing your software website with ‘gated content’ for lead generation and fruitful marketing.Did you know 82% of marketers trying to increase lead quantity are also looking to increase the quality […]

The 5 Best Ways To Track Your SaaS Company’s SEO RankingWhat we love about search traffic is that it drives visitors with a need they are looking to solve. This means high demand and intention to act.As a SaaS SEO Agency, we spend a lot of time analyzing search rankings and the factors that impact […]

Utilizing SEO to Drive SaaS ResultsDue to the increased amount of consumers turning to the Internet before they make a purchase decision, companies need to give some extra attention to search engine optimization to help drive sales.Although theoretically all websites should be optimized, it’s more important for some websites than others. But how do you […]

With companies jumping on the Social Media bandwagon left and right, there are many mistakes that need to be learned and avoided. We’ve compiled a list of 10 ways you can fail and what to do to avoid throwing time and money away. 1) A one sided relationship works. If you get a response from a […]

6) Making the Company Your Friend This is where the battle between the designer/developer and the marketing department comes to a head. Companies always want more information from their audience to help further target their marketing strategies, and to get this data they’ll want as many surveys filled out and social media links clicked as […]

MEGA menus!  Why are they so mega and why can they help drive mega conversions for your software website?Let’s look at a few SaaS & Tech Mega Menus FirstThese two videos should give you a good sense of what a mega menu is if you didn’t already know. Basically the concept is to provide more […]

Patrick fills you in on a few ways you can use a product configurator to improve your customer experience and help close a sale. Video Transcription A product configurator is a great way to show the difference between an engineered custom product and the off the shelf products your business might sell. Your configurator will […]

Today Andy lets you know how you can use the Five-Second test to check the usability of your site. Video Transcription If you are looking to do some simple things for usability testing there’s a really easy way to go out there and get some feedback. We call it the five-second test where basically you […]

When designing for the web or any other graphical piece, there are usually a few mistakes that are commonly made. To help you avoid these costly hiccups we’ve come up with a list of 10 mistakes you should try to avoid when creating your visuals. Make sure to check back next week for our final […]

Today Chad talks about a design trend you may want to consider when designing your site. Video Transcription Thanks to advances in coding and development, as well as the increase in broadband activity across the United States and abroad, you are seeing a lot more larger files being used on websites. What is particularly a […]

Andy talks about a few ways you can improve your referrals and grow your company. Video Transcription Some tips for getting referrals, which is a big part of any company growing. Going after referrals one great thing you can do is be specific about what you are looking for. Don’t just go out there and […]

Today Andy lets you know what you can do to improve conversion on your forms. Video Transcription So if you are looking to increase conversion on contact forms, which are a key component of any business-to-business site, there are some things you can do. The first one is the easiest. Reduce the number of inputs […]

Today Andy lets you know if you should consider doing a technology tune up for a recently launched website. Video Transcription So does it make sense to do a tech tune up on your new website, say it’s only a year old, maybe less than 3 years old. Should you come in and do a […]

Do you know what Skeuomorphism is? Chad fills you in on this design technique and what you need to expect for the future. Video Transcription Over the past few years you may have noticed a certain type of graphical development where the elements are designed to look just like realistic objects. Say if it’s a […]

On today’s Insivia Insight Patrick talks about how you should write your about page in order to make your users feel comfortable with who your company is. Video Transcription One of the hardest pages to write content for on any website, especially when its your own website, is the about page. What do you say? […]

Today Andy talks about the benefits of including a calculator on your site. Video Transcription Morning, everybody! When you’re thinking about doing content marketing, one piece of great content is a calculator. A calculator is basically a tool that you can put on your website where people can enter figures, choose options and other things […]

Patrick talks about improving engagement and increasing comments on your blog. Video Transcription Hey, everybody! Let’s talk about engagement and, more specifically, getting more comments on your blog and on your articles. Here are a few things you can do starting today and actually increase the amount of article comments every time you post on […]

Today Andy talks about a great way to improve your email marketing efforts with a simple test. Video Transcription Hey, everybody! If you’re doing email marketing campaigns, I want you to try something different. Go in and test different types of email content. One thing you see in a typical newsletter is longer emails that […]

With search engine optimization (SEO) continuing to be a large part of online marketing, you need to make sure that you’re making the right adjustments to optimize your site. There are many people who think they are doing everything right, but are actually making fundamental mistakes. Here are 5 Do’s and Don’ts that you need […]