Andy Halko Articles & Insights

An important part of both your search engine optimization (SEO) and visitor satisfaction is optimizing your images. Images that aren’t optimized can affect your site’s load time, as well as your ranking in search engine results. Optimizing for Load Time It’s no secret that a web page with a lot of images, including gifs, often […]

I’m sure you’ve heard the news- content marketing is key. Content marketing is the term for using original content to attract people to visit your website or buy your product. If you want to be heard, you have to say goodbye to traditional advertising and say hello to producing content that will draw people to […]

You’re at a friend’s house and you want to go to a restaurant. You aren’t familiar with the area, so you use the Google app on your phone to search “restaurants nearby.” You see two promising Mexican options and decide to look at the menus, but one of them makes you zoom and pinch the […]

Redefined Horizons: How AI is Overhauling Search Optimization and What Lies AheadIt’s here. It’s happening. And we need to be ready to adapt. In the constantly evolving world of digital marketing, staying abreast of the latest advancements is not just beneficial—it’s imperative. One domain witnessing a paradigm shift is search engine optimization (SEO), the linchpin […]

Make your website stand out from the suits.

How B2B SaaS Companies can use LinkedIn for Lead GenerationLinkedIn is a powerful marketing channel for B2B and software companies have an opportunity to acquire leads, demos and trials through the world’s most popular business platform. B2B SaaS companies uniquely sell across every size company and all departments – software is now a universal tool […]

Google Analytics 101 provides an introductory lesson on features of Google Analytics including Audience, Behavior, Conversion and A/B Testing. If you are considering a website redesign, you should review this to get familiar with how to integrate analytics. Thanks to the Columbus Society of Marketing Professionals for inviting us to speak!

Steps needed to establish and reach your target audience.

No one said your website needed to be boring.

How you can benefit from custom apps and microsites.

Check out the full list of the best places to work in the U.S.

Derek explains how you can Integrate Marketing Automation

When developing a new product or service many people don’t think to begin their marketing ahead of time. Doing this can greatly increase your chances for success. In this insight Andy shares a few ways you can get your product out to your audience before it launches. Did you like this insight? Make sure you […]

What’s the difference between the two?

This is the reality that we are on the cusp of…

Big things are happening on the internet…

We’ve all played the telephone game.

2013 was a big year for us at Insivia. We moved to a new office, gained a few new team members, and did a ton of really great (in our humble opinion) work for our clients. Check out some of our awesome work in our 2013 reel of video services!

I can already hear the YouTube mob grabbing their pitchforks and lighting their torches…

Have you noticed anything different about some of the websites you’ve been visiting lately?

What’s the one thing that everyone loves?

Matt discusses 3 things to look at to see if you have a web conversion issue.1. Bounce Rate – When analyzing your website, take a look at the bounce rate on your contact page. If the bounce rate is 50% or higher you are going to need to re-evaluate that page. You need to look […]

How Interested Consumers Become Paying Customers

Is Your Website Converting As Well As It Could Be?Hey there!  👋Ever found yourself staring at your website analytics, admiring those climbing traffic numbers, and then doing a double-take at your conversion stats?Yeah, we’ve been there too. It’s like throwing a party, seeing a line of guests outside, but only a few actually coming in […]

“If Facebook had been invented today, this is what it would be.”

Derek shares how can you track your digital campaigns and improve your conversion with the use of A/B testing. With digital becoming the front runner for many strategies� it’s now very simple to track the performance of your campaigns in real time. One way that you can do this is with the use of A/B […]

If you try to target everyone you end up not reaching anyone.