Andy Halko

Keynote speaker, author, and CEO. I founded my first company Insivia in 2002, spoke at over 300 events, appeared on NBC Nightly News, and have my first book being published now.

Increasing Software Sales Using Trials

Article in Conversion Optimization

In this video, Andy Halko, CEO of Insivia, talks a little about how using trials near the end of your sales funnel can increase the sales of your software product. Properly using trials is a vital part of the decision process for potential clients to purchase your software. Make sure you are using the right […]

Why Your Property’s Brand Needs Authentic Imagery

Article in Growth Strategy

“I know it when I see it,” a Supreme Court Justice famously said in the 1964 court case involving the threshold for obscenity. The same can be said of stock photography: it can be hard to define, but you know it when you see it. It usually includes elements like cheesy imagery, bad graphics, unnatural […]

Using Software Demos in Your Marketing Funnel

Article in Agile Marketing

Are you using demos to promote your software? In this video, Andy discusses how to effectively incorporate demos into your sales funnel. Using the right demos for your product can drastically increase your sales, so why not make sure you are making the most of your marketing efforts! Check out Andy’s first video on explainer […]

How to Use a Product Tour to Highlight Your Software

Article in Web & eCommerce

If a consumer doesn’t understand what a product does and how it benefits them, they are not going to buy it. This simple truism can cause a lot of headaches for software companies: software, in particular, is a product that is often complex or has a bit of a learning curve for the average person […]

Interview with an Animator

Article in Culture

With consumer attention spans growing shorter and shorter by the minute, it’s become vital to pique potential clients’ interest as soon as possible and provide them with all the information you need to before they move onto the next thing. The solution? Video. There is a variety of ways that you can integrate video into […]

Product Tours & Your Sales Cycle

Article in Conversion Optimization

In this video, Andy talks about how important it can be for software companies to incorporate product tours into their sales cycle.   Check out Andy’s first video on explainer videos here. Check out Andy’s third video on demos here.

How to Optimize Free Trials for Your Software Company

Article in Conversion Optimization

In this day and age, software companies are pretty much expected to offer some sort of free trial: so many companies offer one thinking that refusing to do so can lead potential customers to your competitors (unless, of course, you have a completely one-of-a-kind product). But it isn’t as simple as offering a free trial […]

5 Top-Notch Animated Explainer Videos

Article in Agile Marketing

Picture this: You have a product that no one knows about. You start researching some marketing strategies and find something called an explainer video. After learning about what an explainer video is and how effective it can be, you decide that creating your own is the best way to get the word out and generate […]

Explainer Videos and How to Leverage Them

Article in Agile Marketing

Andy defines what explainer videos are and shares some tips on how to make sure yours is as effective as possible in order to maximize your sales.   Check out Andy’s second video on product tours here. Check out Andy’s third video on demos here.