Andy Halko Articles & Insights

When you think about the content your company produces, think of it as a seed. It’s something that’s going to drive customers – both current and potential – to an automated platform. It gets them to convert into a list and stay engaged with your brand. So if you’re creating great content, and distributing it […]

In this Insivia Insight, Andy lists some of the best places to find ideas for content. Undoubtedly, finding good topics for your content is a big challenge. With so much content being created daily, it’s hard to come up with unique or interesting topics that haven’t been done to death already. For more ideas on […]

In this Insivia Insight, Justine talks about how content quality affects SEO rankings. An effective content marketing strategy will do a lot for your business, and one of the lesser known benefits is increased SEO ranking. Backlinks are an important ranking factor, and the more useful your content is, the more sites will link to […]

One of the most important aspects of content marketing is coming up with good content. It’s critical for us, as business owners, to remember that it’s not about quantity, but rather, it’s about quality.When you deliver content to your customer or future customers, you want to speak their language. You want them to know you […]

In this Insivia Insight, Justine talks about some of the many different forms content can take. Instead of just writing text-based articles, have you considered other forms of media such as video, infographics, or podcasts? They each reach audiences in different ways and enable the modern day multitasker to consume your content throughout their during […]

Augmenting Creativity: A Structured Framework for B2B Content Creation through Human-AI CollaborationIn the digital age where content reigns supreme, the capacity to produce high-quality, relevant, and engaging material is indispensable for B2B companies aiming to carve a distinct niche in the crowded marketplace. The advent of Artificial Intelligence (AI) has significantly upended the traditional content […]

In this Insivia Insight, Justine talks about content marketing for B2B. Developing an effective content marketing strategy can be challenging, but?the benefits often outweigh the costs.Tracking ROI can be an extremely difficult task, but often the problem is not having specific, measurable goals in mind, or in some cases, not setting the correct goals altogether. […]

In this Insivia Insight, Andy explains how integrated marketing has a synergistic relationship with conversion.Integrated marketing looks at the relationship between different elements in the marketing ecosystem and how they interact. The guiding principle is that everything is connected. For example, design has a major effect on user experience. A poor user experience is often […]

In this Insivia Insight, Justine talks about messaging and how it can be optimized for conversion. One of the easiest and most effective changes you can implement to increase your conversion rates is the length and style of your messaging. In order to optimize this effectively, you must know exactly who your audience is. Does […]

In this Insivia Insight, Justine differentiates between the two types�of conversions: hard conversions and soft conversions. It’s not wise to hyperfocus on one and ignore the other, yet this is still a pretty common practice. First, let’s define the two. Hard Conversions Hard conversions are the more “traditional” types of conversions. These can be phone […]

  In this Insivia Insight, Andy talks about how your website is the centerpiece of your marketing strategy and marketing approach. A website serves many functions: Content marketing – a platform to post content that provides�useful resources to your audience as well as boosting�SEO General marketing – a way for your customers or�clients to interact […]

Having a wealth of data at your fingertips is never a bad thing, but it’s a good idea to be cautious when interpreting it. Sometimes the data can actually be misleading.The Trouble with Bounce RateAs Andy mentions in the video, bounce rate is a metric that has to be looked at in context. A target […]

One of the best features of Google Analytics is the ability to integrate an Adwords account into it. This is a great way to track ROI, and to make sure you are not just hemorrhaging money out of your PPC account. Setup is easy. Google provides a comprehensive step-by-step guide to link and unlink your […]

There is an overwhelming amount of data in analytics, so Google has made it possible to create custom dashboards so you don’t have to thumb through a ton of irrelevant information. You can create multiple dashboards for different roles or departments. We’ll walk through creating a dashboard called “content marketing” step-by-step.Getting StartedIn the reporting tab, […]

Key Performance Indicators Last week we provided an introduction to some of the basics of Google Analytics. This week we’re going to dig a little deeper, and we’ll start with key performance indicators, or KPIs. KPIs are core actions or metrics that you can establish that have a profound impact on your business. They are […]

Analytics can be very intimidating. There is so much information that its far too easy to get lost in a a sea of numbers and charts, but once you get past the relatively steep leaning curve, you will discover that it is an incredible asset to your business.Analytics can tell you where your web traffic […]

Using Digital Tools to Expedite the Sales ProcessIf there is one process that is worth the effort of refining it would be the sales process. For most SaaS companies, the sales process can be long, uncertain, and cumbersome. But it doesn’t have to be that way.Especially, in this digital age, technological solutions can be found […]

The how-to tutorial on understanding and utilizing Google Analytics to improve conversion, search optimization, engagement and overall better online marketing.

Watching retail and e-commerce trends can be entertaining, to say the least. Take Amazon for example – they have finally gone full circle. After devouring the retail bookstores Borders, Waldenbooks, and B. Dalton Bookseller, Amazon opened their first brick-and-mortar bookstore in Seattle. According to some recent reports, this is just the beginning. Some speculated that hundreds […]

There are a number of ways in which usability testing, strategic planning, and custom digital tools can play a huge role in driving sales, reducing returns, and engaging customers with your eCommerce brand.The key to it all is to focus on optimizing the entire shopping experience to make it easy, seamless and engaging across multiple […]

You’ve likely heard the expression “Putting a face to the name.” There’s a reason why this applies to so many different situations in life – people, no matter who they are, trust someone they can connect with. And one of the best ways to connect with your customers – or potential customers – is through […]

Virtual reality still seems far away, like a concept out of bad 90’s science fiction, but the genre has always been anchored by two premises: 1), the material uses exotic characters, locations, and technology to tell us something about contemporary life, and 2), there is an underlying scientific basis and?plausibility?that can predict future behavior or […]

Regarding your company’s website, one of the most important variables to control for is the user’s experience. It can be argued that the customer experience is the end game, and how they fundamentally evaluate your brand. Whether you sell products or offer services, your customer’s experience is ultimately what they remember, and what they share […]

Conflict. The word has a negative connotation, though totally undeserved. Without conflict we would have no growth orchange in drama, and in turn no cinema, theater, or literature. As much as we claim to hate conflict in the day-to-day grind, and go to great lengths to avoid it, conflictcertainly adds color to our life. Life […]

Innovation and creativity are becoming increasingly valuable as the need for unique solutions to business problems becomes more salient. Cognitive psychologist Scott Barry Kaufman argues that the creative process can be viewed in four stages:1. Preparation – identify the problem and perform research2. Incubation – passive, unconscious period where innovation “percolates”3. Illumination – the innovation […]

As the world becomes more connected through the Internet, usability and user experience design are becoming increasingly important for conversion optimization.Are you interested in learning more about this topic, or would you like to book a speaker? Contact us today.

Have you ever bookmarked a website page, forgot about it, and then tried to visit it again months later only to find that the link no longer works? It’s likely that you ran into a problem because the owner of the website changed domain names, but failed to use a 301 redirect to make sure […]

There are a lot of things that go into have an accessible, successful website. An SEO Audit will look at the factors that affect how many visitors your site gets, and will help you determine if that number is as high as it should be. What is SEO? SEO, or Search Engine Optimization, is how […]

So you’ve tried every marketing tip in the book, and you still aren’t seeing results. You’ve started a blog, engaged on social media, made videos, and done everything else you’ve been recommended. Despite your extensive efforts, you haven’t seen any increase in your business. So what’s the problem? The problem probably isn’t what you’re doing, […]