Andy Halko Articles & Insights

In an industry where acquiring and retaining customers is paramount, SaaS & Tech companies leverage various paid advertising strategies to showcase their solutions and drive user acquisition.

Your website is a vital touchpoint with potential customers, and optimizing it for conversions is essential in today’s digital landscape. This article explores 15 dynamic content types, from insightful blogs to interactive quizzes, providing insights on how strategic integration can enhance user experience and drive successful conversions on your site.

How Marketing Automation and Social Media Elevates Personalized ExperiencesWhen it comes to personalized marketing, there are plenty of avenues you can utilize. Programs such as MailChimp and HubSpot, to name a few, provide you with marketing automation through various methods, including smart calls to actions, smart landing pages and email campaigns. Once the user gets […]

3 Steps to Planning a Video for your SaaS Content Marketing StrategyIn the rapidly evolving landscape of SaaS content marketing, utilizing video has become a paramount strategy for capturing the attention of audiences and conveying complex concepts in an engaging manner. As the demand for SaaS solutions continues to soar, crafting an effective video marketing […]

When you’re creating your marketing plan for next year, you’ll want to make sure you include a plan for measuring your success.

As you begin to plan your marketing for 2014, it’s important to try and anticipate some of the big trends for next year.

It’s Strategic Planning month here at Insivia, so we’re continuing our conversation about planning for next year.

the projected sales of Internet-of-things (IoT) devices will be around $1.1 trillion in the year 2023. As of 2020, $749 billion were spent on IoT devices alone.

As seen at Digital Summit Atlanta

Top 5 Pay-Per-Click Optimization Tactics for SaaS CompaniesTo make an impact in the digital world today, your software company must constantly be reaching new potential buyers.To win good leads to a website, software companies often rely on pay-per-click (PPC) as one of the required tactics in their marketing mix.While using this strategy is a great […]

How B2B SaaS Companies Can Leverage Focused Niche MarketingAs the world advances more and more toward consistent innovation, B2B SaaS companies are finding it harder to survive in the market. The market is so competitive that technology companies are at each other’s throats all the time for survival. It’s all about ‘survival of the fittest. […]

An Interactive Guide To The Type of Media That’s Right for Your Target Audience?In today’s digital age, creating and distributing content has become easier than ever before. However, the challenge lies not just in producing content but in tailoring it to resonate with your specific audience. Your audience’s preferences, demographics, and behavior should guide your […]

You have a well-set IT firm. Great! But choosing a Content Management System or CMS for your IT company can be a challenging task, EVEN if your firm specializes in technology. There are many things to consider apart from its list of quirky features and user interface (UI). You want to find a CMS that’s […]

It’s only logical that your software company launches a mobile-friendly version of your website. In fact, at least 50% of web traffic comes from mobile devices.“Mobile is becoming not only the new digital hub, but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations – it […]

These are the details you need to know to plan a high-impact medical device marketing strategy in 2021.

Building a strong brand doesn’t only guarantee that a company can launch scalable new devices, it also helps the company build a path to sustained growth through brand trust.

Value propositions and market differentiation stand at the core of your competitive advantage. Your value proposition defines the reasons why people want to buy from your company.

Discover 7 key marketing strategies for tech & SaaS companies to generate leads, book demos, and close sales. Our expert guide shows how to develop agile, effective tactics for software and SaaS businesses. Maximize ROI and stay ahead of the competition.

If you are a SaaS company, explore statistics to help you understand the trends in spend by small, medium & enterprise businesses.

The simple answer is that MRR is your Monthly Recurring Revenue and one of the key metrics that SaaS companies use to evaluate success.

A Framework for Creating A Smart Brand StrategyA brand is so much more than a logo.It’s what makes you unique and how you communicate that to prospects, customers, and employees to inspire them to take action.We’ve developed a Brand Strategy Framework to drive marketing, sales, recruiting, and raising capital.A smart Brand Strategy is central to […]

Improving your retention rate can mean the difference between growing your company and running it into the ground. Read specific strategies you can use to improve your SaaS retention rate.

For tech companies, there might not be a more important customer-facing marketing asset than a website.

No matter what industry you’re in, if your company is selling primarily business-to-business (B2B), you’re going to need a great website to grow and succeed over the long run.

We’ve scoured the net to provide you with the top 25 web design articles of 2018 that will help you not only produce a great website, but capture new customers.

We’ll explain how you can optimize the customer’s journey as they maneuver the “buying funnel” and increase results through optimized conversion.

Your website is often the first impression potential customers will have of your business, so knowing when to update and rebuild it can make a huge impact on customer perception.

Slides from our seminar on how to track, measure and analyze return on investment for your marketing initiatives.

A microsite is a narrow focused way to attract and convert leads for SaaS companies.You are looking for new ways to scale your user acquisition and already do most of the tried and true methods such as SEO ( Search Optimization ), Advertising, Connection Campaigns, and more.But, your in need of expanding your SaaS Marketing […]

How to Create The Perfect Sales Funnel for Software: 4 Simple TipsMarketing. Sales. These two areas of focus are the keys to the success of any company’s sales funnel. And today you are going to get the sales funnel tips you need to scale your processes. A sales funnel is a visual representation of the […]