Rick explains how adding opt-in services to your traditional marketing channels can increase conversions.

With the popularity of digital advertising growing year by year, traditional advertising methods such as print, TV, and radio are losing their popularity. One thing you can do to increase conversions if you decide to go with one of these traditional campaign channels is to force people to go to a website or landing page to opt-in for something and give you their email. This is a good way to get the most out of your traditional marketing campaign by helping you grow your subscriber list. Sending someone to you website for free downloads, coupons, or informative and interesting content will also help increase the conversion rates that traditional marketing campaigns lack.

So while, print, radio, and TV campaigns may be dated, being able to incorporate list building and growing your subscribers can really help you increase your reach to clients in the future.

Still unsure how to create an effective marketing campaign? Contact us today!

Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.

September 19, 2019 Seminar

Driving Traffic To Generate Leads: Content Marketing, Paid Ads & SEO

If your business if starving for new leads but struggling with all of the noise, rising costs, and a rapidly changing landscape of the digital marketing world, this seminar will equip you with what you need to gain momentum and leave with an actionable gameplan.

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