5 Free Tools To Improve Your SEO

March 1, 2013

Taking on an SEO campaign can be daunting at times, so to help out with your efforts we’ve found 5 free tools that can help get you started.

Google Webmaster Tools
This webmaster tool is a no-charge web service Google provides. It offers a detailed report about your web sites page visibility. Some of the tools that are included in this service allow webmasters to check their sitemap, check and set the crawl rate, list internal and external links, keyword search results and indexing status. All you have to do is go to the Google Webmasters tool, submit and verify your website and then you are free to start optimizing.

Google Keyword Tool
Keywords are an important part of any SEO campaign, and this tool allows you to enter any word or phrase to find related keywords based on Google search inquiries. It provides you with monthly searches, global searches, and competition level.

Blue Backlinks
The number of quality backlinks that a website has is an important factor and an easy way to run a report on your site is the use of Blue Backlinks. This service allows you to run a report on your website that will provide you with valuable information such as Referring TLDs, Anchor Text, Full Coverage of TLDs, Full coverage of anchor text. The only downside to the service is that you may only use it once a day for free. After that you need to register for a free account that will allow you up to 3 free searches a day.

Search Engine Spider Simulator – Webconfs.com
If your site has a large amount of content on your site then there is a chance that search engines might not be able to view all of it. Much of this kind of content is generated as Flash based content, content through javascript, and content displayed as images. This tool scans your website and displays it exactly how a actual search engine would see it.

Alexa is a toolbar that can be downloaded and installed for free at alexa.com. A leader in analytics data services, Alexa provides information about websites including Top Sites, Internet Traffic Stats, Metrics, Related links, and extensive global web metrics. The Alexa tool bar is free and can be download and installed to your browser in minutes for instant analytics data.

Need more help with your SEO? Join us in our Search Optimization Redefined seminar on July 8th, 2015.

About Insivia

Insivia is a Strategic Growth Consultancy helping software & technology companies scale through research, brand strategy, integrated marketing, web design, and retention.