Today Matt shares three things you want to avoid with your social media marketing.

Having A One Sided Relationship

If you get a response from a follower make sure you respond to them in a timely fashion. One thing that turns followers off is a brand that ignores its fans.

Keeping Personal & Business Accounts Together

One of the biggest mistakes that can be made is mixing up a personal account with a business account. A great example of this is the mistake a KitchenAid employee made. During a debate the employee mistakenly posted an offensive tweet poking fun at President Obama’s Grandmother from the KitchenAid handle instead their personal handle. This led to a PR nightmare.

Remove a Post

Not every post will get your audiences praises, but just because a few people might not be a fan doesn’t mean remove the post. By removing the post, you might end up doing more damage than by standing behind it and moving on.

Looking for more don’ts? Check out these other 7 – Top 10 Ways to Fail at Social Media

Insivia is a Strategic Growth Consultancy helping software & technology companies scale through research, brand strategy, integrated marketing, web design, and retention.