Today Matt shares three things you want to avoid with your social media marketing.

Having A One Sided Relationship

If you get a response from a follower make sure you respond to them in a timely fashion. One thing that turns followers off is a brand that ignores its fans.

Keeping Personal & Business Accounts Together

One of the biggest mistakes that can be made is mixing up a personal account with a business account. A great example of this is the mistake a KitchenAid employee made. During a debate the employee mistakenly posted an offensive tweet poking fun at President Obama’s Grandmother from the KitchenAid handle instead their personal handle. This led to a PR nightmare.

Remove a Post

Not every post will get your audiences praises, but just because a few people might not be a fan doesn’t mean remove the post. By removing the post, you might end up doing more damage than by standing behind it and moving on.

Looking for more don’ts? Check out these other 7 – Top 10 Ways to Fail at Social Media

Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.

September 19, 2019 Seminar

Driving Traffic To Generate Leads: Content Marketing, Paid Ads & SEO

If your business if starving for new leads but struggling with all of the noise, rising costs, and a rapidly changing landscape of the digital marketing world, this seminar will equip you with what you need to gain momentum and leave with an actionable gameplan.

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