In this Insivia Insight, Andy talks about how your website is the centerpiece of your marketing strategy and marketing approach. A website serves many functions:

  • Content marketing – a platform to post content that provides useful resources to your audience as well as boosting SEO
  • General marketing – a way for your customers or clients to interact with your brand and products/services
  • Recruiting – a place to showcase your culture and attract new employees
  • Landing pages – destinations for your PPC advertising

Ultimately, a well designed website will serve all of these functions, but they all serve one higher purpose: they help convert leads.

If you’re interesting in converting more leads and improving your ROI, click here to check out some information about conversion optimization.