In this Insivia Insight, Andy talks about how your website is the centerpiece of your marketing strategy and marketing approach. A website serves many functions:
- Content marketing – a platform to post content that provides useful resources to your audience as well as boosting SEO
- General marketing – a way for your customers or clients to interact with your brand and products/services
- Recruiting – a place to showcase your culture and attract new employees
- Landing pages – destinations for your PPC advertising
Ultimately, a well designed website will serve all of these functions, but they all serve one higher purpose: they help convert leads.
This month we’re going to focus on how websites can be fine-tuned to convert more leads. We’ll share a ton of resources that will help provide you with the tools to make immediate, profound changes to your bottom line. Also, be sure to check out our conversion optimization seminar on May 4th! Space is limited, so reserve your spot today.
If you’re interesting in converting more leads and improving your ROI, click here to check out some information about conversion optimization.