Traditional website visitors have a very low attention span and that’s why content needs to be clean, sharp and to the point.Visitors browse and read even less on a mobile device. Expanding on Derryl’s post here about mobile site design, here are a few more points from a usability standpoint on mobile design:
Yes. Keep it to the point. Put yourself in your users’ shoes (or, better yet, get some actual users who will test) to find out what information they want.
Remember, when people are accessing your site from their PCs, chances are that they’re at desks, on the couch, almost guaranteed to be stationary. All bets are off with your mobile site; chances are they’re on the move. So, don’t use this as an opportunity for challenging design conventions.
The bottom line: when the most important information is readily accessible, mobile browsers will be even more enticed to visit your physical locale.