Hi everbody I’m Derek and today I’m going to be talking about what kind of year 2014 will be. One that’s focused on SEO or pay-per-click. Last year we saw a big focus on content. Marketing budgets were down and people found by using things like Google+ and Google authorship, they were able to post content and links easily to search engines. Now what about 2014. Pay per click is as popular as ever and there’s a couple things that are going to play into why we think that that’s what you should focus on.
First a lot of marketers have noticed that in Google Analytics they’ve removed some information about traffic. Well the good news is you can still find that information in Google AdWords, so even by putting together a small campaign you’re going to have numbers that are going to help with their overall marketing strategy.
Also the trend is going mobile and local, so this year is the first year that searches via mobile devices are going to eclipse PCs. So how does that help you in pay-per-click? Well now you can actually allocate specific portions and your budget to mobile searches that way you can make sure you’re targeting those people with the best possible ads. Make sure that those ads are easily clicked in two directions and to call for the location. It’s all local and it makes it easier for people to find you when they’re on the go. Also this doesn’t mean that we’re talking about removing SEO completely. Google+ is on the rise and is more popular than ever, so link building and getting content out there is as important as always.
So to find out what a good balance between the two is and how you can set up your marketing budget to make sure make sure you make the most out of 2014, visit us for our December seminar coming up. We hope to see you there.
For more information on SEO & PPC check out this infographic: SEO vs. PPC