Colin gives a few tips you should consider when including a call to action on your website.
When talking about calls to action it is important to consider what and how many actions to have. Many sites have too many calls to actions or conversions that can prompt user confusion or inaction. Conversations that pair well with content are also ideal. For instance, newsletter sign up in the news section. Also placement and contrast are also really important. A good conversion should really stand out compared to everything else on the page. A good rule of thumb for placement is to have your conversation in the top right hand corner sitting next to the content.