Just ask yourself the following questions when looking at your site:
Is my content interesting?
That’s the most important. Innovative, important content distributed well has the potential to go viral and be picked up and distributed everywhere, driving traffic to your site and adding search value. Ask yourself, would I share this with someone?
Am I blogging or being engaged with the industry’s blogging community?
A great way to build your company’s web presence is to maintain a corporate blog, a personal blog, or even contributing to blogs in your industry. After all, you read them, why not contribute your expertise to the knowledge base as well? It adds credibility and notoriety.
Is my company’s web presence consistent and wide?
To be sure that our web presence is consistent, we take care to make sure that people link to our site in a consistent way and that our contact information is correct. Even so, once in awhile we still come across some outdated information.
Do my content and page title match?
Does what’s in the top of your browser make any connection to what’s on the page? It’s important for people and search engines alike, and a really easy thing to take care of if you have a content management system.
Am I using social media properly?
Not just Google cares about your Twitter, but people do. Don’t let yourself get too caught up in search engines only and take a holistic approach to content distribution. Help your audiences find that great content.
Do I have sharing tools on my site?
Make it easy for visitors to share your content. There are plenty of tools out there that can be integrated into a website to allows visitors sharing capabilities on hundreds of social media sites and via e-mail or bookmarks.