Andy fills you in on the meaning of A/B testing and how it can be used to improve your site.

Video Transcription

Morning everybody! Today I want to talk about A/B testing. So what is A/B testing? Well it’s the option of going on a certain webpage of your site and testing out two different versions. So you would have option A that would show a different banner, a different action button, possibly different text and then version B that would have something completely different. And then you would have 5 thousand people come to your website and about half of them would see version A and half of them version B. You can then look at analytics to test how those people move away from that page. Did they bounce more?, Did they scroll more?, and other information to see what works better. So then you’re testing out different messages, images, different actions and pieces like that. So using different A/B testing can be a great way to test out different things and find out what works for a website.