Andy talks about how you can use split-testing to optimize your email marketing campaign.

Video Transcription

Alright, so I want to talk about split testing for email. Basically what you want to do when your sending out any email marketing campaign you can break it up into different segmented lists. So you break your thousand person list up into two five hundred groups, and what you’re going to do is send two different subject lines out and then you can look at your analytics to see what your open rate is. So with subject line A maybe 50% of the people opened up the email and subject line B only 20% did.

So you start learning what works and what doesn’t, and you can do this throughout all the elements of your email. It could be what the contents are, different messages, the subject line, your calls to action and more. So what you really want to think about when you’re doing email marketing is doing split testing and how you can find out what works best and then keep optimizing your campaigns to get the best results.