The importance of using landing pages – Insivia Insights
Patrick talks about how you can use landing pages to your advantage.
A landing page can be used in a number of ways and one of the most important ways is to direct targeted audience right to your site. If you’re introducing a new product or rolling out a new service that your audience is going to find very valuable then you can create a landing page that is going to be specific for that service or for that product using key words that are related to that specific piece. That will then drive the traffic that really wants to learn more about it right to your site.