Why Search Traffic Is Still the Top Driver for Software Companies
In a world of ever-evolving technology and processes, a lot has changed when it comes to SEO. Because of this change, B2B marketers need to reconsider their lead generation strategies. Need more convincing? Check out these statistics Google found on the most recent trends: Almost half (48%) of customers uncover B2B tech brands they haven’t […]
Why A/B Testing Is a Must
Picture this: You head into a clothing retailer to buy a new shirt. While the store has a bunch of different styles, they only have one color – blue. The retailer has assumed that everyone likes the color blue, so that’s the only option they provide. Since you weren’t exclusively looking for a blue shirt, and […]
Can Your Website Be Converting Better?
One of the biggest foundations of high sales is increasing your company’s conversion rates. After all, companies that have a solid approach to conversion optimization are more likely to double their sales. So why don’t companies spend more time on their conversion optimization? One word: Routine. It’s easy to get caught up in the day-to-day […]
Why Your Website Is the Center of Your Marketing Strategy
In a world that relies mostly on technology – from smartphones to laptops – your website is more important than ever. And, since over 75% of Internet users search for products to buy online, you’ll want to make sure your website has everything it needs. Did we mention that the global number of Internet users […]