We’re just about to the end of Audience Analysis month here at Insivia, but Andy has one final video.

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Our AI-Powered Tool To Rewrite For Readability

We built CopyFlow.AI for you to rewrite your website copy for scannability and readability using AI and our trained models.

F-Pattern Rewriter

You’re doing it wrong…

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How To Build an Information Architecture For a SaaS WebsiteThe structure of your SaaS website is vital for retaining engagement. If it’s too complicated for new visitors to understand, they’ll be running in circles and eventually bounce from your website. This is why having a strategy for answering their questions with minimal confusion is key. Let’s […]

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SaaS Founder Interview Show

Fascinating conversations with successful SaaS founders who share their journeys, learnings, and insights.

The SaaS Founder Show

We’re exploring 5 key SaaS Website Design Tips to help software-as-a-service companies improve traffic and conversion.

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You’ve launched a powerful new site focused on conversion and now you want to get everything you can from it.

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How to Design a Great Knowledge Center for a Software Company WebsiteA Knowledge Center is impactful to both lead generation and user retention.Every SaaS company should spend time strategizing how to execute a great knowledge center that will support their objectives.The key is to understand that the knowledge center truly is a driver for MRR.Explore […]

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You have a well-set IT firm. Great! But choosing a Content Management System or CMS for your IT company can be a challenging task, EVEN if your firm specializes in technology. There are many things to consider apart from its list of quirky features and user interface (UI). You want to find a CMS that’s […]

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SaaS Brand Strategy Show

10 episodes exploring audience prioritization, market differentiation, positioning, voice and more.

Growth Strategy Show

It’s only logical that your software company launches a mobile-friendly version of your website. In fact, at least 50% of web traffic comes from mobile devices.“Mobile is becoming not only the new digital hub, but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations – it […]

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There is absolutely no doubt that your website – especially a site for a B2B SaaS company – is central to your marketing and customer acquisition strategy.Whether you have a short sales cycle where you are looking to drive trials or freemium accounts or are an enterprise software focused on lead generation and demo schedules, […]

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SaaS Website Conversion Show

We're talking all about how to increase website results through conversion tactics.

SaaS Website Design Show

In this article, we shall highlight the best medical device websites where you can have access to vital information that helps you in product design and market penetration strategies.

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We’ve scoured the net to provide you with the top 25 web design articles of 2018 that will help you not only produce a great website, but capture new customers.

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How SaaS Companies Can Avoid SEO Loss During A Website RedesignYou’ve worked hard over the years making sure your website is well-optimized. You’ve spent countless nights reading up on Google’s latest algorithm updates, wondering how they’re going to affect your website traffic and search rankings. You may have dabbled in some black- or grey-hat techniques […]

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In a previous post, we discussed Why Your Website Is the Center of Your Marketing Strategy, and as such your website should be capturing leads on a steady basis. If it’s not, why? Most likely it’s because you aren’t asking a lead to take an action or you aren’t providing the lead with a compelling […]

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Searchers have a need or a problem which means that traffic from SEO are visitors ready to convert.Search traffic for software and SaaS companies is still one of the most coveted growth strategies for user acquisition because it flat out works.Here is why SEO for SaaS works:Intent – searchers have intent to take action. To […]

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No matter what kind of industry or business you may be in, your website has one goal: To make the customer’s experience seamless so they continue coming back for more.For B2B SaaS companies though, website conversions are often the lifeblood for growth and survival.But with today’s growing technology, it’s easy to get caught up in […]

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Picture this: You head into a clothing retailer to buy a new shirt. While the store has a bunch of different styles, they only have one color – blue. The retailer has assumed that everyone likes the color blue, so that’s the only option they provide. Since you weren’t exclusively looking for a blue shirt, […]

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In a world that relies mostly on technology – from smartphones to laptops – your website is more important than ever. And, since over 75% of Internet users search for products to buy online, you’ll want to make sure your website has everything it needs.Did we mention that the global number of Internet users is […]

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How Aesthetics Impact Conversion For SaaS WebsitesMost people understand that design and aesthetics are impactful to influencing audiences whether in marketing, sales or product.As a leading SaaS Website Design Agency, we will explore why design is so impactful and how we can better influence our website visitors.IN THIS ARTICLE Confidence Is What Drives Conversions What […]

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Innovation and creativity are becoming increasingly valuable as the need for unique solutions to business problems becomes more salient. Cognitive psychologist Scott Barry Kaufman argues that the creative process can be viewed in four stages:1. Preparation – identify the problem and perform research2. Incubation – passive, unconscious period where innovation “percolates”3. Illumination – the innovation […]

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You’re at a friend’s house and you want to go to a restaurant. You aren’t familiar with the area, so you use the Google app on your phone to search “restaurants nearby.” You see two promising Mexican options and decide to look at the menus, but one of them makes you zoom and pinch the […]

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Make your website stand out from the suits.

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No one said your website needed to be boring.

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How you can benefit from custom apps and microsites.

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Big things are happening on the internet…

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Have you noticed anything different about some of the websites you’ve been visiting lately?

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There are many elements that go into making a website usable and it can be easy for one of them to ruin the success of your website.

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The Scannability Factor: Crafting Rapid-Read Content for B2B SuccessWelcome to the high-speed information highway of B2B marketing, where the currency is content and attention spans are the stocks—volatile, unpredictable, and oh-so-precious. If your content were a novel, it might never leave the shelf, because in the breakneck world of business, who has the time for […]

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