Website Design Insights
Architects, Construction & Engineers Must Have A Great Website Portfolio
If you have a construction or architecture firm, it’s important to showcase your work on your website. It should be easy to use and easy to sort, so prospects can find exactly what they want. Provide testimonial videos, different angles of the work, and quick stats to provide validation.
Leveraging Content Marketing & Expertise for CRE + A/E/C Firms
Leverage the expertise of your team members to build your brand. By writing blogs, posting on social media, and having content on your website that is written by your experts, you will pique people’s interest and bring in new leads.
Utilizing Imagery & Video on Commercial Real Estate Websites
Visuals showcase everything that you’ve done. This creates great validation for your prospects. Visuals are changing, and drones and 3D tours are becoming the new way to really get people excited about your properties.
7 Ways to Make Your CTA Work for You
In a previous post, we discussed Why Your Website Is the Center of Your Marketing Strategy, and as such your website should be capturing leads on a steady basis. If it’s not, why? Most likely it’s because you aren’t asking a lead to take an action or you aren’t providing the lead with a compelling […]
Simplicity: The Key to Website Conversions
No matter what kind of industry or business you may be in, your website has one goal: To make the customer’s experience seamless so they continue coming back for more. But with today’s growing technology, it’s easy to get caught up in the excitement of it all. It’s tempting to want to add every possible feature, […]
How Website Aesthetics Impact Conversion
Many aspects come into play when it comes to conversions. The first few things that usually pop into people’s minds are elements like content, searchability, and user friendliness. But one area that often gets neglected is the overall aesthetics of your site. When you first visit a website, you’re taking it all in – […]
The Top 5 Trends Currently Developing in Website Design
Unless you’re a professional website designer, it can be a bit of a headache to stay on top of all the various design changes and advances that seem to be popping up on a daily basis. But as a professional, you know it’s critical to keep your website user-friendly and interesting. As 2017 progresses, there […]
Why a Mobile-Friendly Site Improves Your Rank
You’re at a friend’s house and you want to go to a restaurant. You aren’t familiar with the area, so you use the Google app on your phone to search “restaurants nearby.” You see two promising Mexican options and decide to look at the menus, but one of them makes you zoom and pinch the […]
6 Things to Avoid On a Law Firm Website
1. Packing the Homepage With Too Much Information Be informative, yet concise. A common mistake with many websites- and legal sites in particular- is when too much content gets stuffed into the homepage. Take the time to think through your site map (the core structure of your website pages and pathways) before you build anything. […]
What Steps Will Lawyers Be Taking To Modernize Their Firms In 2015 (Infographic)