Search & Advertising Insights
Top 5 Pay Per Click Optimization Tactics
Optimizing a Pay Per Click campaign can be a long and frustrating task but there are certain tactics that can be taken in order to see immediate results. Below are 5 optimization tactics I suggest you look into in order to get your PPC campaign on the right path. 1. Landing Pages If your PPC […]
Top 10 SEO Mistakes To Avoid
With so much to focus on in Search Engine Optimization it is easy to make a mistake. We’ve made a list of the top 10 SEO mistakes you should try to avoid when working on your SEO campaign. 1. Choosing Keywords Without Research In order to effectively optimize your site, you need to choose the […]
5 Ways to Get Your Site to Rank Higher
Trying to achieve a good search engine ranking is a challenge, but if you take the time to look into your audience’s behaviors and examine your options, you’ll find that moving up in the ranks is an achievable goal. Here are five ways you can start to move on up! Research You can’t effectively optimize […]
Optimizing an Attorney LinkedIn Profile for Big Results
Interested in learning more? Check out our up-coming events for legal professionals here.
Google Analytics 101
Google Analytics 101 provides an introductory lesson on features of Google Analytics including Audience, Behavior, Conversion and A/B Testing. If you are considering a website redesign, you should review this to get familiar with how to integrate analytics. Thanks to the Columbus Society of Marketing Professionals for inviting us to speak!
4 SEO Tips for Lawyers
58 million people in the US looked for an attorney last year 4 4 million of them used internet resources during their search process 75% of people don’t go past the first page of search results How many customers are you delivering to your competitors simply because your firm website is not optimized for search? […]
Marketing for Manufacturers: Wire-net Presentation
Marketing for Manufacturers This presentation was given at Wire-Net to a group of manufacturing and related companies about startegic marketing with high-level tips across a wide array of channels. Some of the Topics Marketing As A Science Personas Marketing Plans Search Optimization Pay-Per-Click E-Mail Marketing Marketing Automation Need A Speaker on Marketing Topics? […]
#Ten2Win: Manufacturing Search Engine Optimization Strategy
Manufacturing Search Engine Optimization Highlights The Client in Need An experienced manufacturing company that’s been around for over 60 years has hired a new CEO. He is looking to revamp the company’s digital presence to help drive leads to the sales team. The Issues at Hand The Website is currently lacking SEO as well as […]
Segmentation, Targeting, and Positioning
If you try to target everyone you end up not reaching anyone.
Looking In On Your Competitor’s PPC Advertising
Today Matt shares how you can take an in depth look into your competitor’s PPC campaigns. Video Transcription Hey guys this month we are talking about pay per click advertising and today I just want to talk about how you can get a competitive advantage. The first one being to make sure you’re doing research. […]