Lead Conversion Articles & Insights

You’ve launched a powerful new site focused on conversion and now you want to get everything you can from it.

5 Ways SaaS Companies Can Use Feature Announcements to Gain Search RankingsSo you’ve built an amazing product. Or you’ve updated a product to address key user needs. Or you’ve worked months to add unique functionality that your user base has been asking for.Now it’s time to spread the word.Successful feature announcements: Provide a unique opportunity to […]

As seen at Digital Summit Atlanta

In a previous post, we discussed Why Your Website Is the Center of Your Marketing Strategy, and as such your website should be capturing leads on a steady basis. If it’s not, why? Most likely it’s because you aren’t asking a lead to take an action or you aren’t providing the lead with a compelling […]

No matter what kind of industry or business you may be in, your website has one goal: To make the customer’s experience seamless so they continue coming back for more.For B2B SaaS companies though, website conversions are often the lifeblood for growth and survival.But with today’s growing technology, it’s easy to get caught up in […]

In a world that relies mostly on technology – from smartphones to laptops – your website is more important than ever. And, since over 75% of Internet users search for products to buy online, you’ll want to make sure your website has everything it needs.Did we mention that the global number of Internet users is […]

How Aesthetics Impact Conversion For SaaS WebsitesMost people understand that design and aesthetics are impactful to influencing audiences whether in marketing, sales or product.As a leading SaaS Website Design Agency, we will explore why design is so impactful and how we can better influence our website visitors.IN THIS ARTICLE Confidence Is What Drives Conversions What […]

Google Analytics 101 provides an introductory lesson on features of Google Analytics including Audience, Behavior, Conversion and A/B Testing. If you are considering a website redesign, you should review this to get familiar with how to integrate analytics. Thanks to the Columbus Society of Marketing Professionals for inviting us to speak!

Steps needed to establish and reach your target audience.

Derek explains how you can Integrate Marketing Automation

What’s the difference between the two?

Matt discusses 3 things to look at to see if you have a web conversion issue.1. Bounce Rate – When analyzing your website, take a look at the bounce rate on your contact page. If the bounce rate is 50% or higher you are going to need to re-evaluate that page. You need to look […]

How Interested Consumers Become Paying Customers

Is Your Website Converting As Well As It Could Be?Hey there!  👋Ever found yourself staring at your website analytics, admiring those climbing traffic numbers, and then doing a double-take at your conversion stats?Yeah, we’ve been there too. It’s like throwing a party, seeing a line of guests outside, but only a few actually coming in […]

Derek shares how can you track your digital campaigns and improve your conversion with the use of A/B testing. With digital becoming the front runner for many strategies� it’s now very simple to track the performance of your campaigns in real time. One way that you can do this is with the use of A/B […]

Today Derek shares how you can gain a competitive edge with the use of Traditional Marketing. To learn more about how you can best use traditional marketing in your business, make sure you check out our seminar on January, 30 @ 11:30 a.m�or contact us today.

Today, Andy talks about two important, and often overlooked elements of audience analysis: pains and motives.

Today Andy lets you know what you can do to improve conversion on your forms. Video Transcription So if you are looking to increase conversion on contact forms, which are a key component of any business-to-business site, there are some things you can do. The first one is the easiest. Reduce the number of inputs […]

Today Andy talks about the benefits of including a calculator on your site. Video Transcription Morning, everybody! When you’re thinking about doing content marketing, one piece of great content is a calculator. A calculator is basically a tool that you can put on your website where people can enter figures, choose options and other things […]

Andy talks about displaying your employees on your website, and if you choose to, what you need to make sure to do. Video Transcription One question I get a lot is about whether people should show their employees on their website, whether in images or video or whatever it might be. I’m really a fan […]

How Can Design & Technology Help Sales People Close Deals?With the increased use of technology and design in marketing, many sales reps are turning to these resources as a way to increase efficiency and close deals faster.Incorporating quality design and effective technologies into a sales strategy is one of the best closing techniques you use […]