Chad explains what animation can do for you and the user.
The use of animation and video in designs can really help improve the user experience for those coming to the site. These elements are interactive to an extent. They give a animated moving example of where to go next for the user and honestly it’s fun to watch. When the user is more connected and more engaged to what you are offering them, then they want to continue to use the site or visit again and that is why you really should look into considering using animation and video.